What happens when a filmmaker with deep storytelling chops, an HBO pedigree, and early access to cutting-edge AI tools takes on B2B video? You get Noah Wagner.

Noah, a live-action and AI director, joins Alisa Manjarrez and Kory Grushka from Stories Bureau to discuss where AI video actually stands today, how B2B content benefits from cinematic storytelling, and why creativity still matters more than ever.

Noah has been at the forefront of AI video experimentation, working with platforms like Sora, Runway, and Kling. But he’s no tech evangelist. Instead, he’s here to bring nuance, perspective, and real-world insights on how to blend AI tools with traditional filmmaking to create more expressive, more human, and more effective video content—especially in the B2B space.

What You’ll Learn:

• The current status of AI-generated video (and why it’s still not push-button ready)

• The misconception that AI eliminates the need for teams and craft

• Where AI helps most in post-production, and where humans still need to lead

• Why AI workflows are better suited for hybrid approaches—not full automation

• Why video creators are going to LinkedIn

Mentioned in this Episode:

Five Guys AI video

Noah’s Bio:

Noah Wagner is an award-winning director, writer and filmmaker, specializing in both live-action and AI, and a graduate of NYU’s Tisch School of the Arts. His work has appeared on HBO, Netflix, NBC, and BBC. Collectively garnering millions of views, his films have won numerous awards at Oscar-qualifying festivals worldwide, including AI thriller Watch Room. Currently, Echobend Pictures is packaging Noah’s debut feature, THE DIRTY OYSTER, which was recognized as one of six projects worldwide at Fantasia Frontières.

Noah specializes in ‘grounded genre’—everything from science fiction to magical realism, moody atmosphere to playful whimsy, and any permutation in between—always building a world rooted in our own. Through a lyrical lens and an eye for the absurd, he challenges audiences to reflect the world around them and question the truths they may have taken for granted.

More from our guest:

Website: https://www.noahwagner.com/

LinkedIn: https://www.linkedin.com/in/noah-wagner/

Instagram: https://www.instagram.com/workofark

B2B Creatively is powered by Stories Bureau.

Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau

We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth.

As a messaging strategist, Chris combines copywriting, UX design, and digital psychology to help his SaaS and eCommerce clients convert more visitors into customers. He fills us in on how AI is transforming marketing workflows, what makes copy truly empathetic, and how brands can stand out in the age of informed consumers.

If you're trying to make your B2B brand impossible to ignore, this is the episode for you.

What You’ll Learn:

• The people shift in B2B marketing

• How AI is streamlining copywriting and messaging workflows, from research to first drafts

• How to train AI to be more empathetic

• The four types of personas you need

• What AI tools Chris uses to scale personalized copy workflows

• The balance between company capabilities and customer needs in copywriting

• The future of copywriting and marketing in the age of AI

Mentioned in this Episode:

Gemini: https://gemini.google.com

Claude: https://claude.ai

chatGPT: https://chatgpt.com

TeamGPT: https://team-gpt.com

Perplexity: https://www.perplexity.ai

TypingMind: https://www.typingmind.com/

Chris’ Bio:

Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and Conversion Rate Optimization (CRO) specialist for online brands since 2016.

More from our guest: Chris Silvestri

B2B Creatively is powered by Stories Bureau.

Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau

Alisa reconnects with longtime friend and creative powerhouse Nidia Verdugo, a Senior Product Marketing Manager at Microsoft, who seamlessly merges metrics with emotion—and her passion for travel—into a thriving marketing career.

Together, Alisa and Nidia explore how creativity and data-driven decision making go hand in hand, especially in B2B marketing. Nidia opens up about launching her travel blog, TouristyAF, during the pandemic, explaining how it evolved from long-form travel guides into dynamic brand collaborations with tourism boards and hotels.

Throughout the conversation, Nidia reflects on what it means to truly connect with an audience. Whether crafting a product story at Microsoft or editing a video journal in Puerto Rico, her advice always circles back to human-centered communication.

“We’re all human at the end of the day,” says Nidia. “So, put yourself in the shoes of your target audience—it’s something that’s so simple and works with anything that you do.”

What You’ll Learn:

• How Nidia turned her love for travel into a storytelling platform and brand-building engine

• The connection between creativity, analytics, and emotional resonance in B2B marketing

• The power of video journals and documenting everyday moments authentically

• Advice on overcoming fear of data as a creative and making informed decisions

• Social trends that B2B marketers should adopt

• Practical advice for young professionals still figuring out their careers

Mentioned in this Episode:

TouristyAF, Nidia’s travel blog and brand

https://touristyaf.com/

Cannes Lions Festival

https://www.canneslions.com/

Nidia’s Bio:

Nidia Verdugo is a seasoned marketing professional with a decade of experience driving growth for tech companies and brands. As the creative director of her own life, she seamlessly blends strategy and storytelling, leading marketing initiatives while running her own marketing and creative consulting business. Beyond her corporate and consulting work, Nidia is an avid traveler who has lived in Argentina and Mexico City, embracing global cultures and perspectives. She channels her passion for marketing, creativity, and travel into her blog, TouristyAF, where she shares unique experiences and insights from around the world.

More from our guest: Nidia Verdugo

B2B Creatively is powered by Stories Bureau.

Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau