Summary

In this episode of 'Put On One of the Last Podcasts,' host James 'Ghost Set Killah' welcomes back Micki Woods, the renowned podcaster behind the Body Bangin' Podcast. The conversation dives deep into the evolving landscape of the collision and auto glass industries, particularly focusing on the trend of body shops integrating glass repair services into their offerings. Micki shares insights on how shops are adapting to a decrease in claim counts by diversifying their services, including mobile glass repair and ADAS calibrations. The discussion highlights the challenges of finding qualified technicians and the importance of proper training in both glass and body repair sectors.

As the conversation unfolds, Micki emphasizes the need for shops to enhance their marketing strategies to remain competitive in a changing market. She discusses the significance of community engagement and the emotional connections that can be fostered through local marketing efforts. The episode wraps up with practical advice for shop owners on how to improve visibility and attract customers, underscoring the importance of being proactive in a challenging economic environment. This episode is a must-listen for anyone in the automotive repair industry looking to adapt and thrive in today's market.

Keywords

auto glass, collision industry, body shops, marketing strategies, technician training, ADAS calibration, glass repair, industry trends, community engagement, podcast

Takeaways

'The tide is turning and more people are not only just bringing it as part of their services.'

'This is not just some easy peasy thing.'

'If you're not where the prospective customers are, you're not gonna get chosen.'

'Most technicians want to be supported and the best way to support them is give them training.'

'You don't want to be the best shop that nobody knows about.'

Sound bites

"'The tide is turning and more people are not only just bringing it as part of their services.'"

"'This is not just some easy peasy thing.'"

"'You don't want to be the best shop that nobody knows about.'"

Chapters

00:00 Introduction and Guest Introduction

01:10 Trends in Body Shops and Glass Repair

04:40 Challenges in Technician Training

08:56 The Importance of Training and Retention

12:08 The Impact of Insurance Companies

15:03 Total Losses and Repair Costs

18:26 The Role of AI in Estimating Repairs

20:41 Consumer Education and Trust Issues

24:25 The Future of All-Inclusive Auto Repair Shops

30:08 The Role of Dealerships in the Auto Repair Landscape

33:34 Marketing Strategies for Auto Glass Shops

41:08 Community Engagement and Brand Visibility