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Authority Through Authorship: The Executive Authority Podcast

Authority Through Authorship: The Executive Authority Podcast

Di: Kevin Long
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A proposito di questo titolo

Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.

Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.

Each episode breaks down how to:

  • Turn your expertise into a high-impact business book
  • Position yourself as a trusted authority in your market
  • Attract higher-value clients and opportunities
  • Build a framework-led business, not just a service
  • Leverage your book as a long-term authority and revenue asset

In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.

Your book is no longer optional. It is your authority anchor.

This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.

If you’re ready to move from expert to recognised authority, you’re in the right place.


Also, check out our blog: https://www.babystepspublishing.com/blog

© 2026 Authority Through Authorship: The Executive Authority Podcast Economia Gestione e leadership Leadership Successo personale Sviluppo personale
Episodi
  • The 10 to 12 Question Framework: Turning What You Already Know Into Authority

    The 10 to 12 Question Framework: Turning What You Already Know Into Authority
    May 2 2026

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    Most professionals do not have a knowledge problem. They have a structure problem.


    In this episode, we walk through the 10 to 12 Question Framework. A practical method for taking the expertise you already have and organising it into something the market can recognise, trust, and act on.


    You will hear why experienced professionals remain invisible despite decades of expertise, why the questions your clients actually ask are more valuable than the ones you wish they would ask, and how a simple act of organisation can become the foundation of a published book and a repositioned authority.


    No blank page. No guesswork. Just structure applied to what you already know.


    If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:
    https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d

    Please also check out our blog:
    https://www.babystepspublishing.com/blog
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    11 min
  • From Framework to Authority Asset: The Step Most Professionals Miss

    From Framework to Authority Asset: The Step Most Professionals Miss
    Apr 25 2026

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    Most experienced professionals have a framework. Few have turned it into an authority asset. In this episode, Kevin Long draws the distinction between thinking that is organised privately and expertise that is visible publicly. He explains what an authority asset is, why a structured book remains the most powerful example of one, and how making the shift changes commercial positioning. The episode closes with a direct argument: knowledge shared disappears, but knowledge structured compounds. If your expertise is not visible in the market, this is the episode to start with. To explore your own authority positioning, book an Authority Clarity Call at babystepspublishing.com.


    If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:
    https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d

    Please also check out our blog:
    https://www.babystepspublishing.com/blog
    Mostra di più Mostra meno
    11 min
  • Why Being Good at What You Do Is No Longer Enough

    Why Being Good at What You Do Is No Longer Enough
    Apr 18 2026

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    In this episode, Kevin Long examines the Competence Trap: the belief, held by many experienced professionals, that results alone will generate recognition. Kevin argues that competence delivers value but does not signal it, and that in a market saturated with self-proclaimed experts, structured expertise is the only reliable differentiator.


    The episode introduces the concept of the Authority Gap and explains how codifying your methodology into a clear framework transforms invisible expertise into a market asset. Kevin outlines how authority is not accumulated passively through years of practice but is engineered deliberately through structure, positioning, and intellectual capital assets.

    Grab or listen to episode 139 of our podcast now by clicking the link below.
    Click to listen: https://corporatecrossover.buzzsprout.com/

    If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:
    https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d

    Please also check out our blog:
    https://www.babystepspublishing.com/blog
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    9 min
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