In this episode of the Authority Builder podcast, Charlotte is joined by her coach, Steph Crowder, a sales and strategy coach (and former Director of Sales Training at Groupon) who helps entrepreneurs sell with courage, clarity, and confidence.

Steph shares why business growth is rarely about doing more, and almost always about doing the right money-making activities consistently, even when it feels repetitive.

They unpack how to get out of your head and into action, including practical ways to reduce overwhelm, build sales momentum, and stop chasing novelty. Steph explains her BuzzBlitz framework for repeatable sales campaigns, plus why trust and frequency matter more than perfection in today’s noisy market.

You will also hear why podcasts and other voice-led content are powerful authority builders in 2025 to 2026, especially for high-ticket offers.

Key topics covered:
- Prioritisation and the myth of being “done”
- Repetition, habits, and daily money-making activities
- Warm invitations and reactivating your network
- BuzzBlitz, webinars, and sustainable launches
- Authority building through podcasts, audio, and video

From Start-Up to Scale-Up: Mark Scrivener’s Guide to Sustainable Growth

In this episode of the Authority Builder Podcast, Charlotte Ellis Maldari welcomes Mark Scrivener—board advisor, fractional COO/CXO, and strategic leader with over 15 years’ experience in scaling tech-driven businesses. Mark shares his journey from small digital agencies to leading large-scale teams, offering practical insights on adaptability, user empathy, and building cultures that thrive.

Key topics include:
- The evolution from start-up to scale-up, and the systems that matter most at each stage
- How to avoid bottlenecks by empowering teams and sharing responsibility
- The myth of the “superstar” employee and the importance of delegation
- Embracing failure as a learning and marketing opportunity
- When to stabilise versus when to pursue growth
- The role of automation and AI in scaling efficiently
- The enduring value of human connection and transparent communication

Mark also discusses “transitional design” and how purposeful leadership can drive real-world impact. Whether you’re a founder, agency leader, or scaling enterprise, this episode is packed with actionable advice for sustainable growth.

In this episode, we welcome physical therapist and strength coach Ramez Antoun, founder of Spine PT University. Ramez shares his journey from private concierge PT to building a thriving B2B education business, teaching sports physical therapists how to solve sciatica and progress patients back to the gym. He discusses the challenges of shifting from insurance-based to private pay models, the importance of refining messaging, and how listening to clients transformed his marketing.

Key topics include:
- The evolution of Spine PT University and responding to market demand
- Balancing clinical work, business growth, and family life
- The power of customer listening and using client language in marketing
- Lessons learned from a failed launch and the value of embracing mistakes
- The founder’s role in marketing and messaging
- Overcoming self-doubt, rejection sensitivity, and the impact of therapy
- Practical tips for content creation, handling trolls, and building authority

Connect with Ramez on Instagram (https://www.instagram.com/spine_pt_university/) or visit spineptuniversity.com. This episode is a must-listen for clinicians and entrepreneurs navigating business growth and personal development.