The conversation covers the role of an author strategist, the importance of marketing for authors, and the various options for publishing a book. It delves into the journey of an author strategist, the early focus on marketing, and the impact of marketing on an author's success. Additionally, it explores the different publishing options available to authors, including traditional, self-publishing, and hybrid models. The conversation delves into the game of becoming a bestseller, the appeal of bestseller status, Amazon bestseller badges and rankings, the process of becoming a bestseller, Zach's book 'Trust Me, I'm an Author', building trust as an author, webcasts and book launch experience, the value of an agent in book publishing, rookie mistakes in book publishing, JuxtaBook Press and mission-driven publishing, and connecting with Zach Kristensen.

Takeaways

• Author Strategist Role
• Marketing is Essential for Authors Bestseller status is appealing for authors and readers
• Understanding the nuances of book publishing is crucial for success

Chapters

• 00:00 Introduction and Setting the Stage
• 06:20 The Importance of Marketing for Authors
• 13:04 Options for Publishing a Book
• 33:31 The Game of Becoming a Bestseller
• 38:39 Zach's Book: Trust Me, I'm an Author
• 49:46 Rookie Mistakes in Book Publishing
• 57:23 Connecting with Zach Kristensen

Links

https://www.juxtabook.com/
https://www.linkedin.com/in/jeff-stutz-20b21627/
https://platteclark.com/

Kristin Mackey, a writer and consultant, shares her journey into writing, her creative process, and the importance of frequency and energy in her work. She discusses the challenges of writing, the impact of clutter on creativity, and the significance of setting intentions and creating a conducive space for writing. The conversation delves into the creative process, personal transformation, and the impact of creative work on others. It explores the journey of writing, the importance of aligning with positive energy, and the significance of embracing one's unique creativity.

Takeaways

• Energy and frequency play a crucial role in creativity and writing.
• Creating a conducive space for writing and setting intentions are essential for the creative process. Creative energy and the process of writing involve receptivity, trust, and fearlessness.
• The journey of personal transformation and creative expression is shaped by loss, self-discovery, and alignment with positive energy.

Chapters

• 00:00 Introduction to Quantum Physics
• 14:14 The Creative Process
• 26:46 Seeking Help and Feedback
• 33:14 Personal and Professional Transformation
• 38:35 The Creative Journey and Presence
• 46:32 Embracing Creativity and Fearlessness
• 52:38 Journey of Change and Impact

This episode delves into Ben Ward's journey as an author and sales expert, exploring his transition from sales to leadership, the pivotal moments of change, and the challenges of starting and failing a company. It also highlights the importance of recognizing the 'wound' and the impact of personal identity on success. The conversation delves into the burden of men, a shift in perspective, the power of storytelling, overcoming challenges, the art of parables, the meaningful impact of stories, the journey of writing and publishing, and the challenge of marketing and selling. The closing remarks express gratitude for the guest's vulnerability and insights.

Takeaways

• Transitioning from sales to leadership requires a shift in mindset and skill set.
• Recognizing and owning personal failures and wounds can be a catalyst for change and growth. The power of storytelling in shifting perspectives
• The journey of writing and publishing a book

Chapters

• 00:00 The Journey of Authorship and Sales
• 05:16 Learning to Lead and Influence
• 10:23 The Pivot Moment of Change
• 19:47 The Journey of Starting and Failing a Company
• 27:12 The Burden of Men
• 33:49 Overcoming Challenges
• 40:06 The Meaningful Impact of Stories
• 47:55 The Journey of Writing and Publishing
• 01:02:25 Closing Remarks