Mario Simonyan built one of the most specialized law firms in the country, helping e-commerce brands fight off IP infringers and unauthorized sellers.

In this episode, he shares how publishing At the Corner of IP and Amazon transformed his business development strategy, replacing disposable cold outreach with something prospects actually hold on to. Mario breaks down his exact playbook: cold mail campaigns with a book inside, sales consultations where his team references specific chapters, and conference giveaways that generate warm inbound leads weeks later.

Four years and nearly 10,000 copies later, he has zero regrets and is already planning his second book with Scribe.

For more information on Mario Simonyan, visit https://scribemedia.com/authors/mario-simonyan

For more information on Mario's book, At the Corner of IP and Amazon, visit https://scribemedia.com/published-books/on-the-corner-of-ip-and-amazon

MyLinh Shattan grew up between two cultures, an Irish American father and a Vietnamese mother, both storytellers.

She went to West Point as one of the first women to graduate, then spent decades writing, teaching, and serving. When her oldest daughter decided West Point was the only place for her, MyLinh couldn't sleep. That fear became the engine for her memoir, Raising Athena, published by Scribe Media with an audiobook releasing July 7th, the 50th anniversary of women at West Point and the 250th anniversary of the United States.

In this conversation, MyLinh and Eric discuss the decade-long writing process, the workshop model that sharpened her craft, what it means to be a mother in a family where all three children serve, and why she believes the widening civil-military gap is one of America's most urgent blind spots.

To listen alongside an in depth episode summary, highlights, and full transcript, visit https://scribemedia.com/author-hour/episode/mylinh-shattan-on-how-west-point-shaped-two-generations

For more information on MyLinh Shattan, visit https://scribemedia.com/authors/mylinh-shattan

For more information on Raising Athena, visit https://scribemedia.com/published-books/raising-athena

Harris Nydick has been in financial planning since the early eighties, when he was part of one of the first financial planning training classes at a major Manhattan firm. Over the next few decades, he built a specialty in 401(k) and 403(b) plans, and after carrying a book idea in his head for 10 years, he finally sat down on weekends to write it. The result was Common Financial Sense, a plain-English guide to 401(k) investing for working people who are smart but simply don't want to think about this stuff.

On this episode, Harris talks about the unexpected ROI of his book, how he got the father of the 401(k) to write the introduction, the orange Sharpie trick that changed how he wrote, and why signing every copy has kept his books off eBay for years.

For more information on Harris Nydick, visit https://scribemedia.com/authors/harris-nydick

For more information on Common Financial Sense, visit https://scribemedia.com/published-books/common-financial-sense-simple-strategies-for-successful-401k-403b-retirement-plan-investing

S. Gale Bleth spent decades teaching personal safety to students, employees, and community members—but it wasn't until her nieces started leaving for college that she finally wrote the book she'd been putting off for years.

In this episode, Gale shares how she turned a 12-hour self-defense course into a character-driven, story-based safety playbook for young adults, what the AWARE method is and why it covers 90% of personal safety, and how her book hit #1 on Amazon within two days of launch.

She also talks about finding Scribe, working with her editor Candace to bring the book to life, and why she believes A.W.A.R.E. belongs in every college orientation program in the country.

For more information on S. Gale Bleth, visit https://scribemedia.com/authors/gale-bleth

For more information on A.W.A.R.E., visit https://scribemedia.com/published-books/aware

What happens when a book you wrote to inspire strangers ends up transforming your own life?

In this episode, Eric sits down with Candler Cook, author of From Underdog to Bulldog, to talk about the unexpected and remarkable doors his book has opened since he published it seven years ago.

Candler shares how a fraternity alumni email connected him with his now-CEO, how his personal story attracted a film production company, and why reaching the right 1,000 people matters more than chasing a bestseller list.

He also opens up about working with Scribe, what it felt like to get a 6-out-of-10 first draft across the finish line, and what he'd tell anyone sitting on a book idea right now.

To listen alongside an in depth episode summary, highlights, and full transcript, visit https://scribemedia.com/author-hour/episode/from-walk-on-to-the-big-screen-how-candler-cook-s-book-changed-his-career-and-st

For more information on Candler Cook, visit https://scribemedia.com/authors/candler-cook

For more information on From Underdog to Bulldog, visit https://scribemedia.com/published-books/from-underdog-to-bulldog

Rachel Williamson spent 30 years leading retail operations at some of the biggest brands in the industry — from Bath & Body Works to Ann Taylor — before launching her consulting firm and writing Running Great Stores, a 30-day implementation guide for store managers and district managers.

In this episode, Rachel talks with Eric Jorgenson about how she finally committed to the book, the creative process that got it done in two focused months, and the hands-on marketing playbook she built from scratch — custom shipping envelopes, branded ribbon, Mini Cooper keychains, and personalized book signings — that turned a first-time author into an Amazon #1 bestseller and opened doors to new clients, speaking engagements, and a chance encounter with a Fortune 500 CEO.

To listen alongside an in depth episode summary, highlights, and full transcript, visit https://scribemedia.com/author-hour/episode/rachel-a-williamson-on-turning-30-years-of-store-operations-experience-into-a-be

Gui Costin, founder and CEO of Dakota, joins Eric Jorgenson to talk about writing two books with Scribe—The Dakota Way and Be Kind—and why he now calls authoring “the single best thing I’ve ever done for the business and for people.”

Gui walks through the procrastination and self-doubt that nearly stalled his first Scribe book, the “world-class ghostwriter” who got him through it, and the Dakotaisms (“turn your brain off,” “throw your hat over the wall”) that finally pushed the book over the line. He explains how Dakota uses signed copies at every live event, why a book makes you a subject matter expert and an authority rather than a salesperson, and how showing up on LinkedIn pays off in unexpected ways, including a 20-years-no-contact college teammate who somehow knew his Starbucks order.

The episode closes with Gui’s blunt advice to any CEO on the fence: figure out what you’re passionate about, call Scribe, and turn your brain off.

To listen alongside an in depth episode summary, highlights, and full transcript, visit https://scribemedia.com/author-hour/episode/gui-costin-two-books-two-dakotaisms-and-the-greatest-authentic-hack-of-all-time

For more information on Gui Costin, visit https://scribemedia.com/authors/gui-costin

For more information on The Dakota Way, visit https://scribemedia.com/published-books/the-dakota-way

On this episode of Author Hour, Eric Jorgenson sits down with Deneen Allen, founder of FireCircle and creator of the 5x5 Method, to talk about her new book The FireCircle 5x5 Method.

Deneen spent 25 years building tourism and hospitality businesses across Canada before distilling that expertise into a digital program, and resisting her team's push to put it in book form for three years.

In this conversation, she shares why she finally said yes, how the book now functions as both a marketing tool and a companion guidebook to her digital program, the "secret code" funnel she built to convert readers into FireCircle members, and why she now wishes she'd written it sooner.

A candid, useful conversation for any operator weighing whether their expertise belongs in a book.

To listen alongside an in depth episode summary, highlights, and full transcript, visit https://scribemedia.com/author-hour/episode/deneen-allen-how-a-reluctant-author-turned-25-years-of-tourism-expertise-into-a-