Gen Z is redefining wellness—moving away from perfection, complicated routines, and fear-based messaging in favor of a simpler, more realistic approach to feeling good.

In this episode of Ask an Influencer, Robyn and Brooke sit down with Candice, the wellness creator behind Thrive with Candice and a future registered dietitian, to explore how younger consumers are approaching health differently. Candice shares how she makes wellness information easier to understand, why authenticity matters more than ever, and what brands need to know to build trust with Gen Z.

In this episode, we discuss:

• Candice’s mission to simplify health and wellness for her audience
• How Gen Z’s approach to wellness differs from previous generations
• The tension between social media’s quick-fix culture and a more holistic view of health
• Why foundational habits like sleep, nutrition, movement, and stress management still matter most
• How to make healthier choices without complicated routines or an all-or-nothing mindset
• The importance of accessibility and affordability in wellness
• What authenticity looks like in brand partnerships and product recommendations
• How brands can connect with Gen Z through credible, relatable, and transparent messaging
• The natural wellness brands Candice trusts—and what earns that trust

Connect with Candice:

Instagram

TikTok

YouTube

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