In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the complexities of plugin fatigue, the challenges of SEO tools, and the importance of conversion optimization. They discuss the downsides of popular plugins, the role of LinkedIn in marketing strategies, and the necessity of security maintenance plans for small businesses. The conversation also highlights effective management of these challenges while providing valuable insights to their clients.

Takeaways:

• Plugin fatigue is a real issue for agency owners.
• Upselling in plugins can be frustrating and counterproductive.
• SEO tools often provide similar functionalities, making the choice difficult.
• Conversion optimization is as important as driving traffic.
• LinkedIn can be a valuable tool for marketing, but requires management.
• Security maintenance plans are essential for protecting client sites.
• Clients often underestimate the importance of security until it’s too late.
• Pro bono work can help build relationships, but should not undermine pricing.
• Effective communication with clients about their needs is crucial.
• Agencies must balance providing value with maintaining profitability.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe