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In this sharp and self-reflective episode of In The Lab, Ruben breaks down one of the most uncomfortable — yet transformative — questions every entrepreneur must confront: Are you operating like a professional, or like an amateur hoping for professional results?

Coming off an accountability call and stepping into a new year, Ruben unpacks why “professionalism” isn’t about perfection — it’s about preparation, detail, repetition, mastery, and the invisible work nobody sees. He compares the gap between good and great athletes, operators, and creators, showing how the slight edge comes from habits, systems, and a level of intentionality that compounds over time.

Ruben highlights the common traps entrepreneurs fall into: copying highlights instead of understanding the process, wanting the championship without training like a champion, or expecting mastery without the thousands of unseen reps.

From content creation to deal analysis, from running a business to building a brand, he walks through the mindset shifts required to raise your standards, commit to your craft, and step fully into professional territory.

This episode is a wake-up call — a gut check that challenges you to examine the quality of your inputs, the rigor of your process, and the integrity of your ambition.

Tune in now to learn how to adopt the mindset of a professional, build mastery through repetition, and elevate your standards so your results finally match your goals.

#EntrepreneurMindset #Professionalism #HighStandards #BusinessGrowth #Mastery #ExperimentNation #RealEstateEntrepreneur #MindsetMatters #SuccessHabits #PersonalDevelopment