Are there too many iGaming events and how should companies decide which ones are worth attending?

Flexing an initial milestone of Episode 70 of iGaming Real Talk, we are here with Alex Pratt,

Managing Director at Clarion Gaming, about the changing landscape of iGaming events.

Alex shares his perspective on iGB Live, ICE, event ROI and return on objectives, measuring value

through data, the role of technology and fintech, and why an event should be treated as part of a wider

marketing campaign.

We talked about how the industry is facing:

- Too many events competing for the same budgets

- Rising costs for exhibitors and attendees

- Difficulty proving the real value of events

- Smaller suppliers competing with huge exhibition stands

- Limited time for follow-ups between events

- Growing pressure to measure attendee and buyer behaviour

What this conversation explores:

- Why iGB Live gives smaller suppliers a level playing field

- Why London gives iGB Live a unique advantage

- How ICE is expanding beyond the traditional gaming event

- Why event success should be measured by clear objectives

- How data can help prove the value of events

- Why events need to be part of a wider marketing campaign

Episode 70 of iGaming Real Talk. NOW LIVE on YouTube.

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