Are Memberships the New Courses?
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Are Memberships the New Courses?
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A proposito di questo titolo
We're hearing a lot about memberships lately. Recurring revenue, predictable income, and building a community of people coming back each month.
It sounds familiar. Kind of like what we heard about courses five years ago. The membership failure rate is tracking in the same way too. Not because they don't work, they can, just like courses, but the designs are all over the place.
This episode is for the business owner who launched a membership but is drowning in content creation or the one wondering if this is the right move for their business. Like any digital product, they have to be built to work with your business not just opened for fun.
In this episode:
- How the course model and membership model compare
- The three common design failures of most memberships
- Where instructional design and adult learning theory can help you from an instructional designer
- When a membership is the right move and what to build if it's not
Building a membership could be the best move for your business or it could become your second job. If it doubles your work, it's the design, not you.
If you want to figure out which digital product model fits your business right now, book a Digital Product Infrastructure Audit with Katy. Book online to get started.