Aprio Voice copertina

Aprio Voice

Aprio Voice

Di: Aprio | Solid Gold Podcasts
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Aprio Strategic Communications

Delivering considered, contextual strategic communications advice.

The Aprio team is a group of skilled, experienced and highly-regarded communications specialists and our strategically-minded team of experts allows us to deliver and implement strategies in key business areas such as investor relations, crisis and issue communications, digital strategy and content creation, and training and development.

Recorded and produced at https://SolidGoldStudios.co.za #BeHeard

© Aprio - all rights reserved Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • #012 It’s all about content, but good content

    #012 It’s all about content, but good content
    Aug 17 2022
    The importance of developing quality content for the right channel and audience.

    In this episode of Aprio Voice, Aprio’s Alan Arguile speaks to Aprio Group’s founder, Julian Gwillim, about the importance of producing and disseminating compelling, distinctive content that resonances with your various stakeholders.

    Learn more about some of Aprio’s successes in content development for clients.
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    10 min
  • #011 Communication for African audiences

    #011 Communication for African audiences
    Apr 5 2022
    In this episode of our Aprio Voice, Alan Arguile of Aprio Credence speaks to Aprio ARM’s Managing Partner, Webster Malido, about the importance for foreign investors to do business in Africa with a local market mindset. Webster shares his perspectives on the differences in stakeholder engagement across the continent, navigating local political and regulatory dynamics across countries as well as digital and skills penetration on the continent. Aprio Website · Aprio ARM Website · Connect with Webster · Connect with Alan
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    13 min
  • #010 Pertinent skills needed for effective strategic communications

    #010 Pertinent skills needed for effective strategic communications
    Nov 3 2021
    Today Alan Arguile of Aprio Credence speaks to his seasoned and experienced colleagues, Nikki Catrakilis-Wagner at Aprio Investor Relations, Head of Aprio Digital Thomas McLachlan, Esme Arendse of Aprio Credence and Aprio’s Tracey Peterson about the skills needed in investor relations, digital communications, crisis and reputation management, and internal communications.

    Join us as we unpack the skills and attributes to consider for a strategic communications function.

    Investor relations
    [0:20] Difference between IR & financial PR or financial communications.
    [1:30] Where to find skilled, experienced IR experts & practitioners.
    [15:50] What are you doing as an industry to enhance skills in IR?

    Internal communications
    [3:00] Popular term for internal communications? What skills are required to mobilise employees?
    [12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?

    Crisis communications & reputation management
    [5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
    [12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.

    Digital communications
    [8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
    [10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
    [24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
    [25:50] Do we need to embrace digital communications?
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    28 min
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