If you’ve ever poured time, money, and pride into building something “perfect”… only to watch the market shrug—this episode is your wake-up call (the friendly kind… with a little tough love).

In today’s 10 Keys to Thrive in Business and in Life, international business strategist Jim Krigbaum continues the CHARM DANCE framework with A: Appropriate and Consistent Quality—a principle most entrepreneurs think they understand, but rarely apply.

Jim breaks down the difference between producing what you love versus producing what the market will actually buy—and explains why “the finest product in the world” can still flop if it doesn’t match demand. He shares real-world global case studies, including Georgian winemakers who had to shift their production style to meet international tastes, and a Paraguay stevia producer whose product was too pure for the quality levels the market had already standardized.

You’ll also learn why Jim calls it a demand chain, not a supply chain, and how consistency becomes the real competitive advantage—especially in agricultural and natural products where Mother Nature doesn’t exactly do “factory settings.” From Pringles vs. Lay’s to how yogurt brands engineer identical fruit flavor and texture year-round, Jim shows how companies maintain reliable quality even when raw inputs vary.

In this episode, you’ll walk away with:

• A clear definition of “appropriate quality” (and why purity isn’t always the win)
• How to align product specs to what buyers already expect
• Why consistency builds trust—and inconsistency kills repeat customers
• How different markets demand different “versions” of the same product
• A simple mindset shift: stop trying to sell what you produce—produce what you can sell

Next week, Jim moves into R: Risk—and how leaders assess risk without stalling momentum.

And if you want a shot at the $15,000 private VIP Day with Jim, leave a review on Apple Podcasts/iTunes to enter this week’s drawing.
Grab Jim’s free gift and learn more at 10keystothrive.com.