Anjula Acharia is a global dealmaker behind some of the biggest cross-cultural moves in entertainment—bringing South Asian talent to the U.S. and taking American brands and creators into India. She’s best known for launching Priyanka Chopra’s U.S. career, founding Desi Hits, and investing in companies like Bumble and ClassPass. In this episode, she breaks down how improv made her lethal at sales, her negotiation strategies, how to stay open to opportunity, and what it really means to believe in magic.

If you liked this show, please leave us a review so we can reach more people!

Follow Anjula: https://www.instagram.com/anjula_acharia/

Follow Us: Instagram - https://www.instagram.com/theoksweetieshow/TikTok - https://www.tiktok.com/@theoksweetieshowInstagram - https://www.instagram.com/julseybaby/

Newsletter - oksweetieshow.com

Chapters:

00:00 Growing Up & Getting Bullied

15:23 How Improv Helps with Sales & Strategies of Negotiating

18:20 Getting Her First $1,000,000

33:57 Advice to Young Business Women & Believing in Magic

43:29 Being Told You're Stupid & Rethinking Failure

52:06 New Label: 5 Junction Records!

55:25 OK SWEETIE

58:17 Outro

Show Notes:

5 Junction Records: https://www.instagram.com/5junctionrecords/?hl=en

Rhea Raj: https://www.instagram.com/rhearaj/?hl=en

What Do I Know? (Just A Girl): https://open.spotify.com/track/5gliitoCPCUpUxQXII2NvA?si=970edd9234b94711

Ripley Rader: https://ripleyrader.com/

Copyright Sweetie Productions 2025

#AnjulaAcharia #PriyankaChopra #WomenInBusiness #DesiHits #JimmyIovine #Entrepreneur #Investor #CrossCultural #SouthAsianTalent #Startup #Leadership #NegotiationTips #CareerAdvice #Podcast #Interview #OkSweetie