Anatomy of a Brand Funded Film
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Anatomy of a Brand Funded Film
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On the heels of producing three successful films under the UM Studios banner and having just launched Mediabrands Content Studio and indie development and production entity, TRAVERSE32, Mediabrands Global Chief Content Officer, Brendan Gaul, shares the steps he takes to shepherd a brand-funded movie project from development to distribution. In this candid conversation, Gaul will also discuss the differences between approaching branded content with an entertainment lens versus a marketing mindset.
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Episode recorded April 14, 2021