What if technology didn’t slow teams down, but actually helped them move faster?

When AV systems, platforms, and tools are built intentionally, communication becomes clearer, operations run smoother, and teams can focus on the work that truly matters.

Welcome to the Amplified Business Show, where technology meets real-world solutions. This show explores how AV systems, AI tools, and tech-enabled processes help teams communicate better, operate efficiently, and build stronger foundations in their organizations.

Technology only works when it strengthens people and processes. This episode brings together the most valuable ideas from conversations throughout the year, showing how thoughtful AV setups, AI tools, and streamlined systems can simplify work, boost communication, and improve performance. From the power of high-quality audio and video to the surprising ways simple systems often outperform complex ones, the discussion highlights practical strategies that keep human connection at the center while leveraging technology to get results.

• How technology should support communication without becoming the focus
• The role of audio, video, and lighting in credibility and engagement
• Production value as a driver of confidence and performance
• Using technology as a multiplier for messaging and operational efficiency
• Understanding paid ads and SEO as structured systems rather than shortcuts
• Tools that improve remote work and asynchronous communication
• Designing flexible systems to reduce downtime and friction
• How AI can streamline hiring, onboarding, and internal training
• The challenge of managing multiple platforms and disconnected workflows
• Balancing tech-enabled learning with real-world application
• AI’s expanding role in creative work like video and scripts
• Practical approaches to adopting new tools without disrupting operations

00:00 Intro

00:20 Technology's Role in Human Connection

02:45 Production Value and Technology in Business

05:10 Effective Advertising Strategies

08:16 Remote Work and Communication Tools

13:03 AI and Its Impact on Business

21:25 Balancing Technology and Human Interaction

27:20 Future of Technology and Creativity

• Provide virtual team members with dynamic cardioid microphones and high-quality webcams
• Consolidate onboarding materials into a centralized AI-powered hiring and training platform
• Review and plan the replacement of legacy streaming and digital signage systems
• Build flexibility into technology infrastructure to prevent disruptions
• Communicate the purpose behind changes clearly to improve adoption

The year’s conversations made one thing clear: technology is only as effective as the people and systems it supports. Strong, intentional systems improve communication, simplify operations, and help teams perform confidently. When tools are chosen and implemented with purpose, complexity disappears, and results follow naturally.

CTA

Follow and subscribe to the Amplified Business Show for ongoing discussions on AV systems, AI, and technology that truly support real-world business operations.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Thank you for joining us on the journey through 2025. Your support, attention, and curiosity have made it possible to explore how technology, AV systems, and smart processes can truly improve the way we work, communicate, and perform. We’re grateful to have had you along for the ride.

Most people think writing a book is all about talent. But the truth? Even the best ideas fall apart without clear communication and the right publishing strategy. And when an editor who’s worked with names like James Clear and Jefferson Fisher says simplicity is the real superpower… You listen.

Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems.

Episode Highlights

In this conversation, ghostwriter and editor Blake Atwood breaks down what it actually takes to write a book people want to read. From his experience working on Atomic Habits and The Next Conversation to his insights on traditional vs. self-publishing, Blake explains why clarity wins, how technology is reshaping the writing process, and what authors need to know before taking the next step in publishing.

Episode Outline

• Blake’s background in nonfiction writing and how his work with James Clear shaped his approach.
• Behind-the-scenes experiences from ghostwriting and book coaching.
• The rise of AI tools and how they help—and hurt—the creative process.
• Traditional publishing vs. self-publishing: key stats and financial differences.
• How to choose between traditional, self, and hybrid publishing based on personal goals.
• The importance of simplicity and clear communication in writing.
• Favorite leadership and business books that shaped Blake’s perspective.
• Using social media as a content testing ground before writing a full book.
• Where technology in writing is headed, including text-to-video storytelling.
• Why authors need a strong website and digital presence.
• How networking and consistent quality shaped Blake’s career

Episode Chapters

00:00 Intro

03:04 Blake's Unconventional Experience and Technology's Impact on Writing

08:04 Traditional vs. Self-Publishing

12:54 Balancing Traditional and Self-Publishing

17:16 Favorite Books and Writing Techniques

31:33 Social Media and Book Promotion

45:47 Future of Technology in Writing

46:01 The Role of Websites and Digital Presence

46:17 Networking and Professional Growth

Action Taken

• Check out The War Of Art by Steven Pressfield.
• Reach out to Blake at blake@blakeatwood.com
• Reflect on personal goals for writing: mass reach, authority building, or personal storytelling.
• Review current digital presence to make sure it reflects who you are and what you do.

Conclusion

Blake’s message is simple: good writing starts with clarity, and the right publishing path begins with understanding the purpose behind the book. Whether writing for impact, authority, or personal legacy, the real progress comes from consistent effort, honest reflection, and surrounding yourself with people who elevate the work.

Call To Action

If this episode sparked ideas or helped clarify your writing or publishing direction, share it with someone who would benefit from it and stay connected for more conversations like this.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Connect with Blake

blake@blakeatwood.com

Thanks for tuning in. Your support means a lot, and these conversations matter even more when they reach people who need them. Grateful to have you here.

There’s something powerful about watching a traditional process transform through technology. When that shift happens at scale, it changes everything people, workflow, and the entire direction of a company.

Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems.

Episode Highlights

In this episode, Bridgette Ferrero, CEO of iCopy Legal, shares how a once paper-heavy records retrieval service evolved into a tech-driven operation serving clients nationwide. From AI-powered summarization to streamlined onboarding and remote team culture, Bridgette walks through the systems, tools, and strategic decisions that shaped their growth. She also opens up about the challenges of scaling, staying focused, and preparing for the next wave of innovation.

Episode Outline

• The shift from a paper-based workflow to a scalable, tech-enabled platform.
• How AI is transforming transcription, summarization, and document management.
• The behind-the-scenes workflow of retrieving complex records.
• Building and sustaining a remote workforce across multiple states.
• Tools that keep the team connected: Loom, Slack, Monday.com, Zoom, Google Workspace.
• The importance of structured onboarding and tech-supported recruiting.
• Managing “shiny object syndrome” with advisors and long-term planning.
• Leveraging events, swag, and personal connection to strengthen team culture.

Episode Chapters

00:00 Intro

00:05 iCopy Legal's Journey and Evolution

01:40 Records Retrieval Process

03:44 Client Focus and Remote Work Culture

07:40 Technology and Communication Tools

16:32 Onboarding and Training Processes

19:06 Future Technology and Innovation

25:33 Challenges and Strategies for Growth

29:58 Swag and Event Experiences

Call to Action

If this episode sparked an idea or helped you think differently about tech and operations, follow the show and share it with someone who’ll appreciate the insights. Conversations like this help the community grow.

Supporting Information

Connect with Jeff

Website: www.casav.com

Website: www.texascollective.studio

LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/

Connect with Bridgette:

Website: https://www.icopylegal.com/

LinkedIn: https://www.linkedin.com/in/bridgette-ferraro-94a7773b/

Thanks for tuning in to another conversation on the Amplified Business Show. More stories, more innovation, and more real-world lessons coming your way soon.