Founded in 2021 by longtime friends Allison Luvera and Lauren De Niro Pipher, Juliet is redefining boxed wine through premium quality, thoughtful design, and sustainability.

Juliet’s proprietary Eco-Magnum™ packaging uses over 50% less carbon than glass and holds the equivalent of two bottles. The founders also created the Alternative Packaging Alliance, uniting fellow high-end boxed wine brands to champion sustainable innovation across the industry.

what we chat about:

• How did you balance the often conflicting priorities of taste, design and environmental impact?

• Boxed wine has traditionally carried a stigma of cheap, disposable, & even low-quality. How have you approached shifting that perception, and what tactics have proven most effective in elevating Juliet’s image?

• Walk us through the design process of your Eco-Magnum packaging. How did you land on a look and feel that communicates both sustainability and luxury?

IG drinkjuliet_ | drinkjuliet.com

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

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