What if responding to climate change was about creativity, connection, and even pleasure? Allison Agsten, director of USC Annenberg's Center for Climate Journalism and Communication and inaugural Eco-Chaplain, shares how art and storytelling can help us process ecological grief, why intimacy matters more than mass messaging, and how small sustainable choices (like thrifting a pinky ring) can actually feel good. From organizing healing circles for wildfire survivors to carrying rocks through Zoom calls, Allison reveals a refreshingly human approach to climate work that feels nourishing and accesible to all.

Sustainability is trendy, but is it profitable? Dr. Misha Kouzeh has spent her career trying to prove it is. After a shocking realization during her time at Coca-Cola changed everything, she went on to advise organizations like Unilever and the World Health Organization on purpose-driven marketing that actually works. Now, as the founder of Tech Makes History and a TEDx speaker, she's dismantling the biggest myths in sustainable business. Can profit and planet coexist? Is greenwashing unavoidable? Do you need millions of followers to make a difference? And what is up with AI-powered influencers? In this episode, Dr. Kouzeh tackles these questions and reveals what separates performative sustainability from the real deal and how digital storytelling can help. Plus, we explore B Corp certification, how companies like Patagonia and Warby Parker prove sustainability scales, and the surprising truth about influencer activism.