Alignment Is a Practice, Not a Destination: Zora Artis on Leading
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Alignment Is a Practice, Not a Destination: Zora Artis on Leading
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Leadership is messy, ongoing, and stubbornly resistant to five-step programs. What does it take for people to move forward together when they see the world differently?
Strategist, facilitator, coach, and researcher Zora Artis joins Daniel Atlin to explore what alignment means, what it costs when it is missing, and why sustaining it requires continual care and attention.
Zora’s story begins with a childhood moving between Yugoslavia and Australia, learning to read unfamiliar environments and find belonging while retaining her own perspective. That experience helped shape her curiosity about how people make sense of situations and work through differences.
Together, Zora and Daniel explore why apparent agreement can conceal very different understandings, what separates an executive team from a team of executives, and how avoiding difficult conversations means “banking future conflict.” Zora describes how ego, fear, and a sense that speaking up will change nothing can undermine alignment, even in seemingly successful teams.
She also explains how leaders can build shared clarity through dialogue: giving everyone a voice, listening to understand, and asking questions that uncover assumptions and meaning. These practices connect alignment with a central theme of Messy: collective sensemaking, or how people work through different interpretations to figure out what to do next, together.
As strategy cycles shorten and AI accelerates the pace of work, Zora argues that technology amplifies whatever alignment or misalignment already exists. The ongoing work of connecting purpose, priorities and everyday decisions becomes even more consequential.
The conversation closes with Zora’s advice to her younger self: nurture curiosity, seek out different perspectives, and keep asking questions when something is unclear. Connect with Zora Artis on LinkedIn · Jonathan Trevor - Strategic Alignment Research, Said Business School · Michael Bungay Stanier - The Coaching Habit and The Conspiracy community · IABC - International Association of Business Communicators · Website · Connect with Daniel on LinkedIn
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