Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
-
Letto da:
-
Di:
A proposito di questo titolo
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).
Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.
In this episode we discuss...
- Power of using celebrities in advertising
- Brand Love
- Consumer Centric Innovation
- How to grow a product category
- Localization
- And so much more!
Ancora nessuna recensione