Aisle Be Damned copertina

Aisle Be Damned

Aisle Be Damned

Di: Shana & Jason Wallenstein
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We’re Shana and Jason Wallenstein. We’re married, and we own a hardware store together.Which, as it turns out, is a really good way to learn a lot about business and maybe a little too much about each other.Because owning a business never goes exactly the way you think it will.The wins are bigger, the mistakes are more expensive, and some days you find yourself asking, “How the hell did we get here?”So we started talking to other entrepreneurs, founders, retailers, and business owners about what it really takes to build something.The good decisions. The bad decisions. The things nobody tells you until you’re already in it.For better.For worse.For business.This is Aisle Be Damned. Economia Gestione e leadership Leadership
  • Ep. 5 - From Hot Sauce to Freeze-Dried Snacks: Building a Business With a Purpose
    Oct 13 2026

    What do you do when life keeps throwing you curveballs? If you’re Sonia Patel, you pivot, get creative, and build something delicious. Sonia joins Jason and Shana to share how her journey took her from management consulting and education to founding Pure Spices, a woman-owned food manufacturing company with a mission close to home: creating boldly flavored foods that are free from top allergens. She also talks about launching Bold & Airy Bites, the freeze-dried snacks that are winning over taste buds one crunchy bite at a time. From supply chain headaches to brutally honest feedback from her kids, this episode is all about finding your purpose, trusting your path, and building a business on your own terms. And yes, there’s plenty of snack tasting along the way.

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    1 ora e 15 min
  • Ep. 4 - They’re Building a Bookstore From Scratch: Books, Beer & Community
    Sep 29 2026

    Rebecca had a simple thought over coffee: “You know what this town needs? A bookstore.” Then she told Ethan, and suddenly they were actually doing it. Now they’re building an independent bookstore from the ground up, complete with used books, local authors, craft beer, board games, community events, and a whole lot of late nights. Jason and Shana sit down with the couple to talk about turning a crazy idea into a real business, surviving layoffs, betting on themselves, and creating a place where people can actually slow down, hang out, and feel like they belong.

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    57 min
  • Ep. 3 - From Events to The Curated Cottage: Building a Creative Community
    Sep 22 2026

    What happens when a longtime event planner finally decides to build the shop she’s been dreaming about? You get The Curated Cottage, a charming little spot in Aurora filled with plants, vintage finds, paper goods, crafts, and plenty of personality. Tara sits down with Jason and Shana to talk about taking the leap into brick-and-mortar retail, learning the ins and outs of her local community, and creating a space where people can slow down, get creative, and actually connect. Plus, there’s a shop cat named Mango who may or may not be the real boss.

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    55 min
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