Luxury Presence recently crossed $100 million in annual recurring revenue. Founder and CEO Malte Kramer says one of the lessons behind that growth applies directly to real estate agents: it pays to be specific.

James Dwiggins and Keith Robinson sit down with Malte to unpack his journey from aspiring professional basketball player to building a real estate technology company with more than 20,000 customers, 100,000 agents on its platform, and 700 employees.

Malte shares why repetition is a superpower, what he learned from getting more than 40 rejections while raising venture capital, and why Luxury Presence decided standing still was riskier than going all-in on AI.

Most importantly, he explains how AI is changing the way consumers find and compare real estate agents and why trying to market yourself to everyone may make it harder to get found. The agents who clearly communicate who they serve, what makes them different, and the specific problems they solve may have an advantage in the new era of AI search.

Connect with Malte on Linkedin - Instagram.

Learn more about Luxury Presence on Instagram and online luxurypresence.com.

The industry is evolving. The question is: will your business evolve with it?

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.