In this episode of The Agency Rocket Show, Liz Hunt sits down with Arjan Visser for a deep conversation about creative leadership, vulnerability, burnout, and the growing tension between management systems and human creativity.

The conversation also explores Liz’s upcoming book, The 9 Types of Creatives, including the “Visionary” archetype, a creative profile centered around high-level thinking, leadership, innovation, and future-focused vision.

Together, they discuss:

• Why traditional management structures often fail creative teams
• The importance of relational safety in leadership
• How insecurity impacts both creatives and managers
• Recognizing patterns in creative personalities and teams
• The tension between predictability and innovation
• Why leaders need peer groups outside their organization
• The danger of self-sacrifice in leadership
• How creative archetypes can become tools for understanding instead of labels

This episode is for agency owners, creative leaders, entrepreneurs, managers, and anyone trying to build healthier, more human-centered teams.

Interested in learning more about future-focused leadership and identity-driven strategy? Check out LEAD THE FUTURE: 7 Steps to Expand your Identity, Strategic Foresight, and Vision by Arjan Visser on Amazon

Connect with Arjan Visser on LinkedIn

Don’t wait for perfect... submit it bad.

In this episode of the Agency Rocket Show, Liz Hunt sits down with DayCloud designer Maren McDaniel to talk about her journey from illustrator and graphic designer into the world of website design. They unpack what it really looks like to learn a new skill inside an agency environment, from early fear and perfectionism to feedback, collaboration, and real growth through doing.

Maren shares how she went from avoiding web design altogether to confidently building sites, why minimalist design can be harder than maximalism, and how wireframes, typography, color restraint, and UX thinking reshaped the way she designs. Liz offers insight into mentorship, critique, and why submitting work before it feels “ready” is essential to becoming a better designer.

If you’re a creative who’s afraid to show unfinished work, struggling with perfectionism, or learning something new and uncomfortable, this episode is your reminder that growth doesn’t happen when things are perfect. It happens when you start.

In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud’s own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn’t read like an HR handbook. They walk through DayCloud’s full website copy process—from discovery and brand voice, to wireframes, UX-minded content strategy, and collaboration between design and copy—and talk honestly about common mistakes businesses make when they DIY their words. You’ll hear how empathy and embodiment drive good copy, how to think about SEO without turning your site into keyword soup, and why “integrity, honesty, professionalism” is not a brand personality. If you’ve ever wondered how agencies actually write websites (or what a ghostwriter does for a brand), this one’s for you.