Adtech Growth Podcast copertina

Adtech Growth Podcast

Adtech Growth Podcast

Di: Joe Zappa
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A proposito di questo titolo
 The Adtech Growth Podcast is the only podcast devoted exclusively to adtech growth and marketing, featuring discussions of best practices and stories from leading practitioners. Plus, it's occasionally fun. Hosted by Joe Zappa, CEO of adtech marketing agency Sharp Pen Media.Copyright 2026 Joe Zappa Economia Marketing Marketing e vendite
Episodi
  • Turning Marketing into an Economic Contributor with Nexxen CMO Ben Kaplan

    Turning Marketing into an Economic Contributor with Nexxen CMO Ben Kaplan
    Sep 14 2026

    Nexxen CMO Ben Kaplan joins the pod IRL from New York City to discuss crafting a full-funnel b2b marketing program that drives both awareness and pipeline, rooting a story in unique data and media, and fostering a positive relationship with the CEO and CFO.
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    38 min
  • Marketing Must Make an Economic Contribution

    Marketing Must Make an Economic Contribution
    Sep 8 2026

    Adam Remson and Joe Zappa discuss an urgent mission for B2B marketers: making an economic contribution to the business. Adam and Joe talk full-funnel marketing, using data to spot opportunities and grow impact, and how marketers can improve their relationships with CEOs and CFOs.
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    26 min
  • Why Does AI Content Bother People? And How Do You Show You Care?

    Why Does AI Content Bother People? And How Do You Show You Care?
    Aug 31 2026

    First-time podcast guest Diane Anderson, Bill Brazell, and Joe Zappa discuss how to differentiate AI from human content, why AI content rankles so many people, and how to produce AI content with care. Plus: Joe's viral tweet on The Odyssey that pissed off Racist Twitter, what Heidegger has to do with AI content, and who the original marketing hack was (Cyrano de Bergerac!).
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    28 min
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