It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today.

This an honest reflection of all the ups and downs I've gone through during my entrepreneurial journey. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of feeling unengaged in my company.

In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more.

Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".

We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview.

In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting.

We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place.

You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy!