Addendum: Brooks and Vimazi SHIFT - but can we see the data?
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Addendum: Brooks and Vimazi SHIFT - but can we see the data?
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Recent shifts in the footwear industry suggest a move away from traditional motion-control categories, which have historically lacked strong scientific support. Brands like Brooks and Vimazi are leading this change by replacing outdated labels with new frameworks centered on "support" and guidance, and pace-tuned designs. While these companies use more sophisticated language and internal data to describe their shoe technology, there again exists a persistent evidentiary gap in the public / professional domain. Currently, most claims regarding kinematic guidance or force reduction remain internal and have not yet undergone the rigors of peer-reviewed scrutiny. This addendum argues that for the running shoe industry to achieve true scientific credibility, manufacturers must SHIFT from marketing narratives to publishing transparent, mechanical evidence. Without independent verification, these promisising, new technologies risk repeating the same unproven cycles that characterized the previous forty years of running shoe design.