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AdTechGod Pod

AdTechGod Pod

Di: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economia Gestione e leadership Leadership Marketing Marketing e vendite Ricerca del lavoro Successo personale
Episodi
  • Episode 154: CTV Meets the Creator Economy with Nicole Scaglione of PubMatic

    Episode 154: CTV Meets the Creator Economy with Nicole Scaglione of PubMatic
    Oct 20 2026
    AdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising. Takeaways The Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology. Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers achieve better outcomes. The Creator Economy: Why creator-led content is opening new monetization opportunities beyond walled gardens. Premium Advertising: Why premium inventory should be defined by audience relevance and campaign outcomes. Emerging Advertising Trends: How vertical video, micro dramas, and live sports could shape the future of streaming advertising. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Nicole Scaglione, VP of CTV at PubMatic01:22 Nicole's Career Journey in Ad Tech and CTV06:03 PubMatic's Evolution From Publishers to Buyers09:16 What Defines Premium CTV Advertising?10:54 Agentic AI and the Future of Programmatic Buying13:21 PubMatic's Creator Marketplace and Monetization16:38 Balancing Creator Content and Premium TV19:09 Emerging Trends in Advertising and Streaming19:56 Vertical Video and Micro Dramas21:08 Live Sports and New Monetization Opportunities23:09 The Challenges of Monetizing Micro Dramas23:39 Why Advertising Must Start With the Viewer25:01 Final Thoughts and Closing25:52 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 min
  • AdTech Confessions: Targeting Sins and ROAS Reality Checks with Aaron Goldman of Mediaocean

    AdTech Confessions: Targeting Sins and ROAS Reality Checks with Aaron Goldman of Mediaocean
    Oct 14 2026
    Aaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy. Takeaways - Audience targeting requires a balance of first-party data, contextual signals, and creative strategy. - Brand safety failures highlight the importance of accountability and stronger safeguards. - Mid-funnel marketing remains essential for moving consumers from awareness to conversion. - ROAS is valuable, but marketers must look beyond surface-level metrics to understand actual impact. - Mediaocean's NIVO uses AI agents to automate advertising workflows and free up time for strategic work. Chapter 00:00 Intro and NIVO Sponsor Message 00:47 Ad Tech Confessions from Marketecture Live Chicago 01:23 Meet Aaron Goldman, CMO of Mediaocean 03:22 Aaron's Confession About AdTechGod 04:49 Inside the Ad Tech Confession Booth 07:16 Is Audience Targeting Data Reliable? 10:06 Contextual Targeting and Brand Safety Failures 11:38 Who Is Responsible for Brand Safety? 13:45 Is Mid-Funnel Marketing a Waste of Money? 17:00 ROAS, Attribution, and Incrementality 19:31 AI, Trust, and the Future of Advertising 21:16 The Story Behind the NIVO Jingle 22:22 What Would You Do with 10 Extra Hours? 24:57 How Mediaocean's NIVO AI Platform Works 28:40 Automating Repetitive Advertising Tasks 29:56 Final Thoughts and What's Next Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 min
  • Episode 153: Better Data, Better Ads: Jenny Yurko of WBD Advertising, A Skydance Company

    Episode 153: Better Data, Better Ads: Jenny Yurko of WBD Advertising, A Skydance Company
    Oct 13 2026
    AdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers. Takeaways First-Party Data: Turning audience insights into valuable advertising opportunities. Identity: Improving targeting through interoperability and universal IDs. Data Clean Rooms: Enabling privacy-focused data collaboration. AI and Analytics: Using predictive models to improve advertising decisions. Open Ecosystem: Strengthening collaboration between publishers and advertisers. CTV Measurement: Driving better outcomes with premium audience signals. Chapters00:00 - Introduction to the AdTechGod Pod00:13 - Meet Jenny Yurko, VP at Warner Bros. Discovery01:18 - Jenny's Career Journey in Data and Advertising03:00 - Leadership, Mentorship and Career Growth05:15 - Simplifying Complex Ad Tech Concepts06:49 - Data Product Strategy at Warner Bros. Discovery09:14 - Unlocking the Value of First-Party Data10:57 - Data Clean Rooms, Privacy and Interoperability12:53 - AI and Predictive Analytics in Advertising14:53 - The Future of Identity and Data Collaboration16:06 - Why the Open Advertising Ecosystem Matters17:01 - The Next Evolution of Advertising Technology20:48 - CTV, Streaming and Better Measurement21:54 - Premium Audience Signals and AI-Powered Targeting22:51 - Final Thoughts and Closing Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 min
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