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AdTechGod Pod

AdTechGod Pod

Di: AdTechGod The AdTech God
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A proposito di questo titolo

 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economia Gestione e leadership Leadership Marketing Marketing e vendite Ricerca del lavoro Successo personale
Episodi
  • Special Episode: Location, Loyalty, and Building a Super App: Life360’s Mike Zeman on Modern Marketing

    Special Episode: Location, Loyalty, and Building a Super App: Life360’s Mike Zeman on Modern Marketing
    Mar 4 2026
    In this episode of the AdTechGod Pod, host AdTechGod interviews Mike Zeman, Chief Marketing Officer of Life360. They discuss Mike's journey through various prestigious companies to his current role at Life360, emphasizing the importance of customer centricity and trust in advertising. Mike shares insights on leveraging location data for advertising, evolving trends in the industry, and the significance of brand building. They also touch on the impact of AI on careers in marketing and the value of mentorship and networking in professional development. Takeaways Customer centricity is crucial in marketing. Life360 aims to be a family super app. Trust is essential when integrating advertising solutions. Location data can enhance advertising relevance. Marketing effectiveness lies in extremes: evocative and performant. Brand building is gaining importance in the advertising landscape. Emotional storytelling resonates with consumers. AI is transforming the advertising industry and job roles. Mentorship provides mutual learning opportunities. Networking is vital for staying informed and connected. Chapters 00:00 Introduction to Life360 and Mike Zeman 01:54 Mike's Journey to Life360 03:44 The Role of Trust in Advertising Solutions 06:21 Leveraging Location Data for Advertising 09:12 Trends in the Advertising Industry 12:55 The Importance of Brand Building 16:43 Navigating AI and Career Development 19:41 The Value of Mentorship and Networking Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 min
  • Ep. 123 From Incremental Reach to Performance Engine: NBC Universals Kristina Shepard on Streaming TV

    Ep. 123 From Incremental Reach to Performance Engine: NBC Universals Kristina Shepard on Streaming TV
    Mar 3 2026
    Kristina Shepard, EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, joins the AdTechGod Pod to unpack the evolution of streaming from incremental reach to performance engine. Drawing on her experience at Roku and NBC Universal, she shares how live sports, cultural moments, and scale are reshaping media strategy. Kristina explains why streaming is still early in its performance journey, how automation and personalization will define the next phase, and what it takes to lead in ad tech while building a career and family. Takeaways Streaming has evolved to combine the best of digital and TV. The pandemic accelerated the growth of streaming services. Live content is crucial for audience engagement and brand visibility. Advertisers are increasingly viewing streaming as a primary channel. Diversity in content is key to attracting streaming audiences. The future of streaming will be more interactive and personalized. Women in leadership can bring unique perspectives to the industry. Balancing career and family is a common challenge for women in tech. Cultural moments drive significant engagement for brands. Streaming allows for a more dynamic ad experience than traditional TV. Chapters 00:00 The Rise of Streaming and Performance Advertising 05:07 The Evolution of Streaming Content and Monetization 10:19 The Importance of Live Content in Streaming 17:57 Future Trends in Streaming Television 21:12 Navigating Leadership as a Female in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 min
  • Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction

    Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction
    Feb 24 2026
    Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both digital and linear media, the impact of consumer behavior changes, and offers valuable advice for brands looking to enhance their media strategies. Takeaways Marilois Snowman founded Mediastruction to address mid-market brands' unique needs. The evolution of media spending has shifted significantly towards digital. Mid-market brands often lack the language and understanding of media mix modeling. Education is crucial for brands to understand the algorithms behind media planning. Customization of algorithms is essential for effective media mix modeling. Connected TV is becoming a valuable medium for mid-market brands. Linear TV still holds significant power in marketing strategies. AI can enhance data analysis but requires careful oversight. Consumer behavior is shifting, impacting web traffic and SEO strategies. Brands need a data evangelist to navigate the complexities of marketing data. Chapters 00:00 Introduction to Mediastruction and Marilois Snowman 01:02 The Genesis of Mediastruction and Marilois Background 02:04 Mid-Market Measurement Gaps and Growth Goals 02:42 The Rise of MMM and the Evolution of Media Spend and Measurement 04:35 Demystifying MMM and Building Customized Paid Media Solutions 06:59 Scaling Beyond Search and Social and Rethinking Channel Mix 08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands 11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails 13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic 16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 min
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