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AdTechGod Pod

AdTechGod Pod

Di: AdTechGod The AdTech God
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A proposito di questo titolo

 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economia Gestione e leadership Leadership Marketing Marketing e vendite Ricerca del lavoro Successo personale
Episodi
  • Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media

    Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media
    Apr 21 2026
    Joe Zappa, Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to break down how modern media has shifted power from institutions to individuals and why executives must become evangelists for their own brands. From building in public to leveraging social platforms effectively, Joe shares how CEOs and industry leaders can drive awareness, generate inbound leads, and shape narratives in today’s ad tech landscape. The conversation also explores AI in content creation, the rise of commerce media, and where the industry is heading next. Takeaways - Power in media has shifted from institutions to individuals - CEOs should act as chief evangelists for their companies - A consistent narrative is key to effective personal branding - Sharing insights builds trust more than self-promotion - Social media drives inbound leads when used authentically - AI is a tool, but human input is essential - Commerce media, AI, and CTV are key industry trends - Differentiation comes from people as much as products Chapters 00:00 Introduction to Joe Zappa and Sharp Pen Media 01:10 Joe’s background and founding his company 02:00 The shift from institutions to individuals 03:40 Why executive evangelism works 05:00 Building a strong brand narrative 06:00 Social media as a growth engine 08:00 Personal vs professional content strategy 09:30 Traditional PR vs modern communication 11:00 Differentiation in ad tech 12:40 AI content: value vs “AI slop.” 15:30 Trends: CTV, AI, and commerce media 17:20 Joe’s business growth and future focus Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 min
  • Rethinking Your Brand Growth Framework to Maximize Influence

    Rethinking Your Brand Growth Framework to Maximize Influence
    Apr 17 2026
    Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance. Takeaways Consumers are influenced by more sources than ever Information asymmetry is gone Trust is shifting from institutions to people and AI Attention is fragmented and declining Gen AI is now an influencer and gatekeeper Ad avoidance is a major barrier Economic pressure is reshaping buying behavior Traditional brand frameworks are no longer enough Emotional connection is now critical Brands must market to both people and machines Chapters 00:00 Introduction to the AdTechGod Pod and Joanna O’Connell 00:23 Why this conversation matters in today’s media landscape 02:05 How consumer influence has evolved 03:18 The explosion of information 03:49 The death of information asymmetry 04:26 The new trust economy 04:59 Fragmented attention and digital overload 05:28 Gen AI as a new influencer 06:14 The reality of ad avoidance 06:25 Economic pressures shaping consumer behavior 08:05 What a brand means today 09:10 The growing disconnect between brands and consumers 10:33 Brand versus performance marketing tension 11:44 Rethinking the brand growth framework 11:58 The evolution of physical availability 13:06 The challenge of mental availability 14:10 Introducing emotional availability 15:53 Building real consumer connection 17:37 The new three-pillar brand model 18:11 Practical strategies for modern brands 19:56 Marketing to people and machines 20:09 Where brands should show up today 21:53 The rise of AI-driven discovery 22:24 Final framework and closing thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 min
  • Bonus episode From Impressions to Attention: Inside Viant’s TVision Deal

    Bonus episode From Impressions to Attention: Inside Viant’s TVision Deal
    Apr 15 2026
    Learn how Viant’s acquisition of TVision is intended to reshape advertising measurement, with a focus on bringing attention metrics and deeper insights into media buying. As brands continue searching for more effective ways to evaluate campaign performance, this move reflects an effort to shift toward measuring real viewer engagement. In this interview, we explore what the acquisition is designed to achieve and what it could mean for the future of advertising measurement. Featuring Tim Vanderhook, CEO of Viant, and Yan Liu, CEO and Co-founder of TVision, this episode examines developments in TV measurement, the role of attention metrics, and how these approaches may influence evolving advertising strategies. Chapters 00:00 Introduction to Viant's Acquisition of TVision 01:34 Understanding TVision's Unique Approach 05:11 Viant's Strategy and Market Positioning 10:21 The Importance of Independent Measurement 13:22 Panel-Based Data Collection and Its Implications 14:47 Attention-Adjusted CPMs and Pricing Models 17:12 Integration Timeline and Future Developments 19:06 Excitement for the Future with Viant Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 min
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