Ad Age Marketer's Brief copertina

Ad Age Marketer's Brief

Ad Age Marketer's Brief

Di: E.J. Schultz & Adrianne Pasquarelli
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A proposito di questo titolo

 Actionable marketing strategies and insights from the leaders steering the world's most influential brands.2019 Economia Marketing Marketing e vendite Politica e governo
Episodi
  • How CMOs can maintain relevance, with Chime's Vineet Mehra

    How CMOs can maintain relevance, with Chime's Vineet Mehra
    Jan 21 2026

    In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevance by adding a broader business focus to their role. He joins the Marketer's Brief podcast to discuss these thoughts and offer marketers advice, as the rest of the industry wonders if the CMO role will even still matter by 2030. He also discusses opportunities for brands to meet growing financial anxiety among consumers, and new agentic media opportunities.
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    22 min
  • How Outlaw is using marketing and price to disrupt legacy beer brands

    How Outlaw is using marketing and price to disrupt legacy beer brands
    Jan 14 2026

    Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category
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    23 min
  • Life360 CMO on building brand trust through bold creative

    Life360 CMO on building brand trust through bold creative
    Jan 7 2026

    Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"
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    19 min
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