In this episode of Above the Edge, Colten sits down with his father, Len, one of the pioneers of high ticket sales and business scaling.

The conversation explores Len's entrepreneurial journey, from rebuilding motorcycles in his garage to building a company that generated billions in sales. Along the way, he shares the lessons learned from launching a business, developing one of the earliest custom CRM systems, navigating FTC compliance, creating long lasting business partnerships, and scaling an organization from a handful of employees to nearly 600 team members.

Throughout the discussion, Len explains how trust, financial discipline, strong systems, and continuous adaptation became the foundation that allowed the company to grow while weathering industry changes and regulatory challenges.

Timestamp:

00:20 — Introduction to Len and his impact on the high ticket sales industry.

02:15 — Discovering the sales industry and landing a first opportunity at TSI.

04:20 — Closing the first sale and overcoming the fear of selling.

07:40 — Leaving TSI to launch his own company with Steve and building the company from scratch.

11:05 — Scaling a business to hundreds of sales professionals through leadership and systems.

15:00 — Building trust with business partners and creating a lasting partnership.

17:15 — Partnering with Dean Graziosi and entering the infomercial business.

21:20 — Building one of the industry's first custom CRM systems.

27:15 — Technology investments that created a competitive advantage.

29:20 — Financial discipline and preparing for business challenges.

30:35 — FTC compliance, legal strategy, and protecting the business.

37:30 — Financial principles that supported long-term growth.

39:40 — Early entrepreneurial lessons from rebuilding motorcycles and trailers.

41:45 — Visiting Richard Branson's private island and lessons from elite entrepreneurs.

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Have a great day.

Colten Page

"Visibility creates control. The operators who see earlier win."

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Len is an entrepreneur, sales leader, and co-founder of PMI, a company that helped pioneer the high ticket sales industry. Throughout his career, he has built multiple successful businesses spanning sales, coaching, real estate, and technology.

His experience includes scaling organizations to hundreds of employees, developing proprietary sales systems, and partnering with some of the biggest names in business education. Len is recognized for his expertise in sales leadership, operational systems, business partnerships, and long-term entrepreneurial growth.