Aakanksha Gupta, Founder & CEO, The Other Circle: Redefining Reputation, Crisis & Modern PR copertina

Aakanksha Gupta, Founder & CEO, The Other Circle: Redefining Reputation, Crisis & Modern PR

Aakanksha Gupta, Founder & CEO, The Other Circle: Redefining Reputation, Crisis & Modern PR

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In this episode of The Brand Called You, Ashutosh Garg sits down with Aakanksha Gupta, Founder & CEO of The Other Circle, to explore the evolving world of reputation strategy and crisis communication.

From overcoming industry biases to building a modern PR firm rooted in authenticity, Aakanksha shares actionable frameworks and real-world insights. The discussion covers CEO profiling, crisis management, internal communication, and the skills leaders need in an AI-driven future.

Key Topics Covered:

  • Power, narrative, and influence in communication

  • Breaking industry norms as a young woman leader

  • Reputation strategies across entertainment, pharma, education, and D2C

  • Crisis communication frameworks

  • CEO profiling best practices

  • Trust and cultural fluency in the AI era

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