AI's Impact on Publishers
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AI's Impact on Publishers
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In this episode of Adtech Chat Insider, Dave and Debbie unpack the growing tension between AI and publishers in "AI's Impact on Publishers: Challenges and Solutions."
Drawing on insider discussions from senior adtech circles, they explore how AI-driven scraping is straining publisher infrastructure, undermining traffic value, and breaking the traditional search-for-traffic exchange. From 1.6 million scrapes in a day to emerging solutions like Monetisable Content Protocols and revenue-sharing models, this episode dives deep into the economic, technical, and regulatory dilemmas facing publishers in the age of LLMs.
An AI-native podcast from Raj Redij-Gill & Jon Walsh - script, voices, music, & design all powered by AI.
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