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I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.

Google Bard

• Released major update on July 13, 2023
• Prompt strategy: Long paragraphs, numbered tasks, multiple iterations
• Couldn't produce high quality content without heavy editing
• Issues following instructions, needing reminders

OpenAI GPT-4

• Works well with conversational, transcribed prompt
• Able to follow directions and produce high quality content
• No need for shot prompting

OpenAI GPT-3.5

• Uses revised GPT-4 prompt plus follow up to enforce formatting
• Gets content production-ready after second prompt
• Quality close to GPT-4 with additional data/content provided

Anthropic Claude 2

• No API access, using text interface
• Required revising prompt structure significantly
• XML tagging of data types improves context
• Built-in prompt diagnosis/suggestions helpful
• Single prompt can produce high quality output

Meta Llama 2

• Free to use commercially if you have the hardware
• Expected behavior similar to GPT-3.5
• GPT-4 prompt worked well
• Quality closer to GPT-3.5 but better privacy
• Could refine with prompt chaining
• Issues following instructions precisely

Jasper API

• Access useful for building AI tools
• Long prompt length capability
• Appears to use GPT-4 or variant
• Zero shot performs as well as GPT-4
• Able to produce high quality content easily

Conclusion

• GPT-4 and Jasper produce quality results most easily
• Pleasantly surprised by Claude 2 quality and formatting of prompt
• Llama 2 needs refinement to reach GPT-4 level
• Curious about prompt strategies working across models

Full show notes: https://opinionatedseo.com/2023/07/ai-prompting/