00:00 Integration Challenges in Financial Services
01:02 Understanding AI in the Financial Sector
03:55 Generative AI and Its Impact on Banking
10:44 Navigating the Fintech Landscape
12:16 The Role of AI in Banking
15:13 Leveraging Data for Competitive Advantage
17:04 Targeted Marketing Strategies
21:31 Operationalizing Insights for Growth
21:49 Balancing AI and Human Touch in Marketing

AI is everywhere in banking right now, but what’s real, what’s hype, and what actually drives growth?

In this episode of the Propagate Fintech Podcast, Roland Howard sits down with Tyler Brantley of Vertice AI to break down how artificial intelligence is reshaping customer acquisition, data strategy, and marketing execution for community banks and credit unions.

This conversation dives into the practical side of AI adoption:

• Why many financial institutions struggle to turn data into action
• The shift away from massive data lake projects toward faster, AI-driven insights
• How predictive modeling helps banks find better long-term customers instead of “spray and pray” marketing
• The difference between true AI platforms and bolt-on solutions
• How institutions can scale personalized marketing while keeping humans in the loop
• What banking leaders should look for when evaluating AI vendors

Tyler shares how Vertice AI helps financial institutions know, grow, and measure their customer base by turning existing data into actionable strategies without requiring large data science teams.

If you’re a fintech leader, marketer, or banking executive trying to understand where AI actually fits into growth strategy today, this episode is for you.

Learn more about Vertice AI: https://verticeanalytics.ai

Want to work with Propagate Fintech? Fill out a contact form at www.propagatefintech.com