Most businesses are using AI to make more content. Very few are using it to make better content.

In this episode of May Contain Jab: The Owner's Edge, Jab (marketing and audience strategy) and May (AI automation and systems) break down where content actually starts, why AI slop happens, and how to build a content system that scales without losing the human connection that makes people buy.

"If you have garbage in, then it's garbage out." May

"How do you want the person to feel at the end of that interaction? That will be your North Star." Jab

In this episode:

• Why every piece of content starts with a customer problem, not a product

• The inputs and processes behind AI content that doesn't sound generic

• How to tie content to revenue when buyers need 12 to 15 touch points

• Brand content vs conversion content, and the split we'd actually use

• A step-by-step automated content stack using n8n, Claude and Gamma

• Why human flaws will be the edge in a world of polished AI video

• The storytelling framework that turns a product into something people talk about

• The mistake founders find hardest to fix on their own

LISTENER CHALLENGE

Pick your last three posts. Read each one as your customer. Then ask the question Jab ends on: how should they feel at the end? If you can't answer it, that's your first fix.

CHAPTERS

00:00 Intro

00:35 Where content actually starts

01:49 Garbage in, garbage out: inputs and process

03:07 Where AI saves the most time

04:04 The risk of AI-generated content

06:25 Can you tie content to revenue?

08:04 Brand content vs conversion content

10:40 70/30 or 30/70? Organic vs paid

12:48 Measuring ROI when attribution is messy

14:37 How automation changes the ROI equation

17:04 What an automated content stack looks like

19:40 Automating presentations with Gamma

23:25 The AI tools for video, images and text

23:51 AI influencers and why human flaws win

27:48 The power of storytelling

29:36 The hidden cost: same content on every channel

31:04 The biggest mistake wellness brands make

32:12 The mistake founders struggle to fix

36:06 Rapid-fire hot takes

41:05 The AI content automation impressing May right now

42:24 Fix your content this week

45:10 The lean content system for a team of 1 to 3

45:59 Working with May and Jab

47:18 Final thoughts

CONNECT

Website: https://maycontainjab.com

Email: mayandjab@maycontainjab.com

May Zhan (AI automation and strategy): https://linkedin.com/in/may-zhan

Jab Siwela (audience, resonance and revenue): https://linkedin.com/in/jab-siwela

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