AI can write your marketing copy, design your graphics, and produce content in seconds. But does faster actually mean better?

James Dwiggins and Keith Robinson sit down with Adam Taylor, founder of Splendor, a marketing and design agency, to discuss why the final 20% of creative work is often what separates a memorable brand from everything else.

Adam shares his unconventional journey from studying sculpture to building a successful design agency specializing in real estate. He explains why branding starts long before a consumer contacts an agent, how authenticity influences purchasing decisions, and why understanding what makes your business different is essential.

They also explore the growing sameness of AI-generated marketing, the importance of mastering AI prompting, and why human judgment remains critical to creating effective marketing materials.

Plus, Adam shares a practical exercise every real estate agent can use to evaluate their online reputation and identify opportunities to improve their personal brand.

Connect with Adam on LinkedIn.

Learn more about Splendor on LinkedIn - Instagram - Inc 5,000 and online at splendordesign.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube!
https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!
https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.