Technology alone does not guarantee adoption in agriculture — trust does.

In this episode of AgriTech Founders Diary, host Kenneth Obayuwana sits down with Azeez, popularly known as "The Lasgidi Farmer," to explore why many Agri-tech solutions fail to gain traction with farmers despite promising innovation. From sack farming experiments in Lagos to helping farmers understand production-enhancing technologies, Azeez shares practical insights on what truly drives adoption in rural farming communities.

The conversation breaks down the importance of building with farmers in mind, involving them in the innovation process, and simplifying technology through local language, demonstrations, and trusted farmer networks. Azeez also shares why trust, research, and real problem-solving matter more than flashy features when building sustainable Agri-tech solutions across Africa.

You'll learn:

• Why farmers are often skeptical about new technologies

• How trust and demonstration drive adoption

• Common mistakes Agri-tech startups make when building for farmers

• Why co-creation with farmers leads to better solutions

• The role of policy, education, and cooperatives in scaling agri-tech adoption

If you're building in agriculture, working with farmers, or exploring how technology can create real impact in food systems, this episode offers practical lessons on bridging the gap between innovation and adoption.

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Ideas are easy. Execution is what separates successful agri-tech ventures from the rest.

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‎In this episode of AgriTech Founders Diary, host Kenneth Obayuwana speaks with Clarence Jacob, product designer turned agri-tech founder of Fern a farm management platform that simplifies record-keeping and operations for farmers.

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‎Clarence shares how identifying gaps between technology and farmers' needs inspired Fern, and what he's learning about building the right team, securing adoption, and scaling across markets like Ghana and South Africa.

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‎You'll learn;

‎• Why strong ideas alone aren't enough in agri-tech

‎• How reaching out directly to farmers accelerates growth

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‎• The value of balancing tech expertise with on-field experience

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‎If you're building in agri-tech, this episode offers real-world strategies to move from vision to execution.

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‎Access to farm machinery can determine how much food gets produced. But for many farmers, that access is still a challenge.

‎In this episode of AgriTech Founders Diary, host Kenneth Obayuwana speaks with Adebisi, founder of Farmerch Global Limited, about building mechanization systems that connect farmers with tractor owners.

‎Farmerch is creating tools that help service providers track operations, manage finances, and deliver reliable mechanization services to farmers.

‎Adebisi shares lessons from building the company, the trust challenges between farmers and tractor owners, and how better access to machinery is helping farmers increase production across Nigeria.

‎You'll learn • Why mechanization is critical for scaling farm production

‎• The trust and logistics gaps in tractor services

‎• How simple tech tools help track farm operations

‎• What it takes to build an agri-tech startup solving real farm problems

‎If you're interested in practical innovations shaping African agriculture, this episode is for you.

‎Follow the podcast for more founder stories

‎Leave a review if you enjoyed this episode

‎Stay informed with AgriTech Digest, Visit:

‎Our Website

‎Social Media: Twitter, Facebook, LinkedIn, Instagram

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‎Subscribe to our Newsletter

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