#awinewith Lisa Thomson, Founder of Harmonie Health

In this episode we talked about...

• How Lisa turned a deeply personal family experience into a health tech business.
• Building a product that supports people to stay safe and independent in their own homes.
• The complexity of speaking to multiple customer groups in one business.
• Why emotional storytelling is such a powerful marketing tool.
• What changes when you go from building products in corporate to building your own startup.
• The importance of talking to end users early instead of waiting for perfection.
• Wearing all the hats as a founder while still protecting your health and energy.
• The realities of raising capital as a female founder in a capital-intensive industry.
• Why founders need to become their own biggest cheerleader.

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Thank you to IP Australia for supporting the SPARK podcast and women in business.