#awinewith Catherine Ashton, Founder of Critical Info

In this episode we talked about...

• A spinal injury forced Catherine to rethink her career and ultimately led her to create something deeply meaningful.
• After the sudden loss of a friend, she realised how unprepared most people are for death.
• Catherine transformed personal grief into a mission-led business designed to help others through difficult times.
• She believes talking about death shouldn’t be taboo, and that planning ahead is an act of love.
• Her business is designed to support both her clients and her own health and lifestyle needs.
• You don’t need a “perfect” business plan to get started.

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