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September can feel like the perfect time for a fresh start in your small business. But with all the talk of September resets, getting organised and preparing for Christmas, it’s easy to create a huge list of things you should be doing and end up feeling overwhelmed before you’ve even started.

In this episode, Eve shares a simpler approach to September business planning using a straightforward Stop, Start, Continue exercise.

Rather than trying to reset your entire business, Eve encourages you to take a moment to reflect on what’s working, what isn’t and where your energy would be best spent as we head into the busy autumn and Christmas period.

In this episode, we look at:

• What you could stop doing in your small business
• How to choose one thing to start rather than overwhelming yourself with a long to-do list
• Why it’s important to identify what’s already working and continue doing it
• How pausing before saying yes or no can help you make better business decisions
• How to approach the autumn and Christmas season with more focus and less pressure
• Why you don’t need to completely reinvent your business every September

Looking for more ways to sell your products as gifts?

If you run a product-based business, handmade business or small gift business, September is a great time to start thinking about how your existing products could create more gifting opportunities.

Eve's free Unwrap the Potential: Your Product as a Gift Challenge will help you look at your products from the perspective of a gift buyer and identify opportunities to promote and sell them as gifts throughout the year, not just at Christmas.

The challenge takes place during the week commencing 21st September and is completely free to join.

Register here: giftwrappedbyeve.com/challenge

Key topics

September reset for small business, small business planning, business planning for Christmas, product-based business, handmade business, gift business, selling products as gifts, Christmas marketing, gift marketing, business focus, Stop Start Continue exercise.

• Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
• Join in my free challenge for product makers and sellers w/c 21st September Unwrap the Potential: Your Product as a Gift
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• Join our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community