Looking for a powerful tool for problem-solving and improvement in both personal and professional settings? Try the "Pluses and Deltas" exercise!

• Pluses and Deltas Exercise: Catherine introduces this simple yet effective exercise for tackling problems and improvements, applicable in various aspects of life.
• Practical Application: Sharing a real-life example, she details how her team at Javelina used the exercise to enhance their sales and marketing processes.
• Process Breakdown: The exercise involves brainstorming the pluses (positives) and deltas (areas for change), reviewing them, deriving strategic conclusions, categorizing, and prioritizing.
• Prioritization and Decision Making: Catherine emphasizes the critical role of prioritization in effective problem-solving, drawing upon a powerful question from the book "The One Thing" to aid in this process.

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Timestamps:

00:00 - Introduction to 'Pluses and Deltas' Exercise 00:58 - Application in Sales and Marketing 02:03 - Steps of the 'Pluses and Deltas' Exercise 10:43 - Using 'Pluses and Deltas' in Various Settings 11:52 - Importance of Prioritizing and 'The One Thing' Question

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