Copywriters, if the rise of AI makes you want to improve your writing (or puke into your shoes), the Tried It team has the answer: be Storyworthy.

In this week’s episode, Sarah and Nicole swap stories on their implementation points from Matthew Dicks’ book Storyworthy. The copywriters share their experience of how everything changed once they started Homework for Life, including their new outlook on life and the unexpected side effects (both good and bad) of jotting down something noteworthy from every day. Sarah gives two tips that helped her to stay on track with her Homework for Life goal and Nicole muses on how friction in writing can actually be a net positive for copywriters. As they note, Matthew Dicks' advice is not easy, but it is simple.

Since the Tried It Podcast values honesty and transparency, both Nicole and Sarah share ‘before’ and ‘after’ versions of their writing so you can see how they used the Storyworthy framework and judge it for yourself. The links are below, as are links to check out the Tried It Podcast membership.

Timestamps

[1:20] Nicole, how do you feel about Storyworthy now?

[3:10] A high-level summary of Storyworthy

[5:00] Is Storyworthy a useful book for copywriters?

[6:10] Diving into Nicole’s experience of trying out Homework for Life

[9:30] “It’s changed my life!”: Sarah on Homework for Life

[11:30] Two tips to make Homework for Life easier to do every day

[14:15] Nicole’s Storyworthy moment

[15:45] But how do you know if a moment is really storyworthy?

[17:20] “A gift for copywriters”: How Homework for Life benefits copywriters

[21:15] When’s the best time to start doing Homework for Life?

[22:55] The one big risk of doing Homework for Life

[24:45] How to motivate yourself to do Homework for Life

[27:15] Nicole reports back on her Crash and Burn exercises

[34:40] Making a personal story Storyworthy: Sarah’s second implementation point

[41:00] Is it wrong to edit your life to make it Storyworthy?

[45:45] What’s it like to write a story with the Storyworthy framework?

[49:52] How Nicole used the Storyworthy framework on her About page

[53:15] Are these the biggest changes ever seen on the Tried It Podcast?

[55:15] Why Storyworthy is the book that will help copywriters defeat AI

[56:40] Way more than a newsletter: The Tried It Podcast membership

Links and Resources Related To This Episode

Buy your copy of Storyworthy by Matthew Dicks

Buy the Storyworthy audiobook on Apple

The Moth storytelling organisation

Sarah’s original story about her grandma

Sarah’s Storyworthy story about her grandma

Nicole’s previous and Storyworthy versions of her About page

Stay In Touch With The Tried It Team

Join the Tried It Membership here