Most fencing contractors think they're pricing jobs correctly. Materials, labour, add a bit for overheads, then send the quote.

The problem is that this approach leaves money on the table.

In this episode, Simon Davis breaks down the three money buckets that every profitable fencing business must recover on every single job. Miss one bucket and your profit disappears. Miss two and you're working for free.

You'll learn:

• Why labour should never be priced from wage rates alone.
• How to calculate your true install recovery rate.
• The difference between markup and margin, and why confusing the two can cost your business thousands every year.
• Why every material you supply should earn a margin.
• How to calculate overhead recovery so every job contributes to your business costs.
• How to work out your weekly break-even before the first post goes in.
• Why meter rates and gut-feel pricing often destroy profit.
• How a simple cost analysis system removes guesswork from quoting.
• Why successful contractors confidently say "no" to unprofitable work.

Simon also shares real examples from North Coast Fencing to show how small pricing changes can add tens of thousands of dollars to your annual profit without winning more work.

If you've ever wondered where the money disappears after completing a job, this episode will change the way you quote forever.

Resources mentioned:
Get the free Cost Analysis Template at https://theprofitablefencer.com/resources

Connect with The Profitable Fencer:

If you found this episode valuable, share it with another fencing contractor. One pricing improvement can change the future of a business.

Most fencing business owners measure success by turnover. Bigger jobs. More crews. A full schedule.

But what if you're working harder than ever and still not taking home the income you expected?

In this episode of Fencer's Life Lessons from the Trenches, Simon Davis shares the reality many contractors face. You can build a business that turns over hundreds of thousands of dollars and still struggle with cash flow, profit, and long hours.

Drawing on more than 30 years in the fencing industry, Simon explains why the real problem isn't a lack of work. It's the decisions being made every day inside the business.

In this episode, you'll learn:

• Why turnover is vanity and profit is what really matters.• The difference between being busy and building a profitable business.• The three stages every fencing business goes through.• Why many operators own a job instead of owning a business.• The systems every profitable fencing business needs.• How better decisions lead to better profits and more freedom.

Key Takeaway

You don't have a work problem. You have a decision problem.

The good news is that better decisions can completely change the future of your business.

Action Step

Download the free Profit Leak Audit to identify where money is slipping through the cracks in your business. It takes about 10 minutes and gives you a clear starting point for improving your profitability.

Resources

• Free Profit Leak Audit: https://theprofitablefencer.com• Learn more about The Profitable Fencer coaching programs.

If you found this episode valuable, subscribe to the podcast and share it with another fencing business owner who needs to hear it. Next episode, Simon dives into the numbers that actually run your business.

Maximize Your Fencing Business: The Eight Cylinders for Growth and ProfitabilityIn this episode, Simon Davis from The Profitable Fencer breaks down the eight critical areas—cylinders—that must work in harmony to build a scalable, profitable fencing business. Learn how misfires in any of these areas can drain resources and hinder growth, and discover actionable tips to tighten your operations.Main Topics Covered:

• The concept of the eight cylinders and their importance
• How leadership and vision influence business direction
• Packaging your product to add value beyond fencing
• Attracting quality leads and recruiting skilled team members
• Clarity in sales and the importance of strong quoting processes
• Delivering with excellence to build trust
• Implementing systems and technology for consistency
• Optimizing operations and building a strong team for sustainability
• Using data dashboards to monitor performance and identify weaknesses
• Prioritizing fixing one bottleneck at a time for steady growth

• 00:00 - Introduction: Why most fencing businesses struggle with owner dependency
• 00:45 - The concept of the eight cylinders driving business health
• 01:15 - Why being busy doesn't necessarily mean profitability
• 01:35 - The importance of leadership and vision in shaping your business
• 02:02 - How to focus on the right work and avoid cheap, unprofitable jobs
• 03:01 - Packaging your product: selling peace of mind, security, and aesthetics
• 04:07 - Understanding your client's underlying reasons for fence needs
• 05:04 - Communicating value to stand out and avoid being just a commodity
• 06:14 - Managing lead quality over quantity and recruiting good team members
• 07:04 - Clarity in sales and building confidence with well-structured quotes
• 08:21 - Delivering quality to build trust and ensure repeat business
• 09:18 - The importance of controlling the delivery process
• 10:47 - Implementing systems and tech to streamline operations
• 12:02 - The distinction between operations and delivery
• 13:13 - Building a team: standards, accountability, and structure
• 14:17 - The pitfalls of owner-dependent businesses and growth without structure
• 16:26 - Identifying your bottleneck with a simple scoring system
• 18:27 - The importance of data dashboards for decision-making
• 19:15 - Fixing one bottleneck at a time for sustainable growth
• 20:54 - Building trust in your team and letting them learn through doing
• 21:21 - Structural fixes over personal effort: how to move from dependencies to scalability
• 22:01 - Final thoughts: shift your focus from doing more work to fixing weak cylinders

Resources & Links: Connect with Simon Davis:

• The Profitable Fencer
• https://www.linkedin.com/in/simonmdavis/