A Classical Musician Became A No-Code Systems Leader at Warner Music with Alessandro Viola copertina

A Classical Musician Became A No-Code Systems Leader at Warner Music with Alessandro Viola

A Classical Musician Became A No-Code Systems Leader at Warner Music with Alessandro Viola

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In this episode, host Max Bernstein talks with Alessandro Viola, a Project Manager Operations at Warner Music Group, and a classically trained percussionist turned low-code systems architect at Warner Classics. Alessandro shares his unique journey from growing up immersed in classical music to building internal software systems that are transforming the way classical record labels operate.

He offers a rare look behind the curtain of the classical music industry, discussing how rights management works, how marketing strategies are evolving, and what happens when pop artists like Rosalía cross into classical territory. The conversation also dives deep into the no-code/low-code world, comparing tools like Notion and Airtable, and exploring how tech-savvy creatives can build impactful tools within their companies, often without writing a single line of code.


Key Takeaways:

  1. How Alessandro transitioned from performer to tech lead at a major classical label
  2. What it means to manage 400+ years of music in the modern recording industry
  3. The role of classical music in today’s streaming and performance landscape
  4. How Airtable and Notion stack up for internal system building and knowledge management
  5. Why low-code tools are becoming essential infrastructure across creative industries


Key Timestamps:

00:00 - Introduction to Alessandro Viola

03:30 - Ownership and public domain of classical music catalogs

09:00 - Classical music and pop music crossovers (Rosalía)

13:00 - The future of classical music and modern trends

17:26 - Building tools with Airtable and no-code platforms at Warner

32:36 - setting-up tools with extra functionalities

45:00 - Closing thoughts on the future of low-code/no-code tools like notion and airtable


Follow our guest, Alessandro Viola:

  1. Alessandro’s LinkedIn: https://www.linkedin.com/in/ale-viola/
  2. Warner Music Group’s LinkedIn: https://www.linkedin.com/company/warner-music-group/
  3. Warner Music Group Website: https://www.wmg.com/


Follow the Host Max Bernstein:

  1. LinkedIn: https://www.linkedin.com/in/mberns01/
  2. X: https://x.com/relationlco


Follow RELATIONL:

  1. Website:
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