A Balanced Beverage Journey: Desiré Hunter
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A Balanced Beverage Journey: Desiré Hunter
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Raise your glass and let’s toast to growth with this week’s guest: Desiré Hunter! Desiré is currently the Director of National Retail: United States for Brown Forman. She has twenty-eight years of experience in the beverage industry (20+ years with Coca Cola and 8+ years with Brown Forman) and offers insights into the disciplines and learnings she has taken from each. In this episode, she and host Dave Lane discuss how built-to-last companies understand the importance of growth, creating an emotional connection to brands, and the excitement of marketing. They also dive into finding solutions through collaboration, what drew Desiré to the alcohol side of the beverage industry, and how there are no shortcuts to success. You can connect with her on LinkedIn (Desiré Hunter), via e-mail (desire_hunter@b-f.com), or on her cell phone - which she drops for you in this episode! Cheers!