In this solo episode, Eve shares a simple five-minute exercise to help you start the year feeling clearer and more confident about marketing your giftable products.

We look back at when customers bought your products as gifts — not just at Christmas, but for birthdays, thank yous, celebrations, and “just because” moments — and why those buying reasons are so valuable when planning ahead.

Rather than trying to plan the whole year, this episode encourages you to choose just one early-year gifting occasion to focus on first, helping your marketing feel more intentional and far less overwhelming.

You’ll hear about:

• Why reviewing past gifting purchases matters
• How to spot your strongest gifting opportunities
• Early-year occasions you can start planning for now
• A simple way to ease into your marketing for the year ahead

Mentioned in this episode:

• Free download: 50 occasions & ideas for using gifts & wrapping in your business
• Unwrap the Potential free challenge – week commencing 19th January

A short, practical episode designed to help product-based businesses use gifting and gift wrapping more strategically — starting with just one small step.

• Grab free wrapping tutorials and resources at giftwrappedbyeve.com
• Follow Giftwrapped by Eve on Instagram
• Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business