9 - Own the Arena: Building a Personal Brand That Inspires Courage and Connection in the Trades
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9 - Own the Arena: Building a Personal Brand That Inspires Courage and Connection in the Trades
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A proposito di questo titolo
Bravery in the trades isn’t just about the work-it’s about showing up, telling your story, and owning your voice.
In this episode of The Craft & Calling, host Christene Marie sits down with Todd Weyandt, marketing leader and host of the award-winning Bridging the Gap podcast, to explore the truth about personal branding in the trades - and why courage, storytelling, and authenticity matter more now than ever.
Todd breaks down how every business owner, operator, and trades professional already has a personal brand… the question is whether you’re shaping it intentionally or letting others define it for you. From reframing failure as innovation to building trust through vulnerability, this conversation is a blueprint for becoming a leader people actually want to follow.
🔍 WHAT WE TALK ABOUT- Why every trades professional already has a personal brand
- The difference between humility and hiding
- How to reframe failure as a superpower
- Why people connect with people, not companies
- How storytelling builds culture, trust, and legacy
⏱️ CHAPTERS
0:00 Intro
2:00 Misconceptions in the construction industry
6:22 Why failure makes you better
14:18 Generational pressure + Millennials: "we don't know how to fail well"
17:40 Owning your personal brand
22:47 Leadership, legacy, and humanizing your company
29:41 Changing the story of construction
🛠️JOIN THE CRAFT & CALLING COMMUNITY
https://thecraftandcalling.com/linktr/
👤 GUEST BIO: TODD WEYANDT
Todd Weyandt is a marketing leader and host of the award-winning Bridging the Gap Podcast, known for transforming complex construction and technology topics into clear, engaging insights. With over 15 years of experience, he helps teams connect strategy with real-world outcomes through storytelling and innovation.
🔗CONNECT WITH TODD LinkedIn: https://www.linkedin.com/in/toddweyandt/
Website: https://asti.com/
Podcast: https://bridgingthegappod.com/
💡THANK YOU FOR WATCHING
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#CraftAndCalling #ToddWeyandt #ConstructionPodcast #TradesLeadership #PersonalBranding #BridgingTheGap #ConstructionInnovation #AuthenticLeadership #BuildYourLegacy