88. The LinkedIn Authority Formula: 3 Steps That Turn Content Into Clients
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88. The LinkedIn Authority Formula: 3 Steps That Turn Content Into Clients
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Being visible on LinkedIn and being trusted on LinkedIn are two different things.
Most coaches and consultants are already posting consistently. What they are not getting is the call, the referral, or the reply that turns into business. That is not a posting problem. It is an authority problem.
In this episode we walk through the LinkedIn Authority Formula, three parts that work together.
Give value before you ask, so your content stands completely on its own. Build a content ecosystem, so people have somewhere to go after they read you. Become known for something specific, so people can describe you when you are not in the room.
The goal was never viral content. It is being known, trusted, and remembered by the right people.
Ready to turn LinkedIn into a real client acquisition tool?
Join us for the Amateur to Expert on LinkedIn Intensive, 5 live days, September 28 through October 2, 12 to 1 PM EDT. Just $29 for the full week.
Save your spot: Amateur to Expert on LinkedIn: 5 Day LinkedIn Intensive
Website: The Time To Grow