You posted something thoughtful on Tuesday. It took you forty minutes. Nothing happened.

No comments worth answering. No profile views. No conversations.

Most coaches and consultants assume that means the writing was not good enough. Usually it means the post was never given a job before it went out.

In this episode, I break down the LinkedIn Content Growth Formula, the three-part approach we teach for creating content that reaches the right people instead of just filling a slot.

Here is what I get into.

Why every single post needs one job, and why the three options are grow your authority, build trust, or sell without selling. Most posts try all three at once and land none of them.

Why specific content wins and broad content disappears. LinkedIn now ranks on meaning and intent, so vague content gives the system nothing to work with. This is also where the Triangle of Trust comes in, meaning your headline, About section, and Experience section all have to agree with what you post.

Why relevance beats follower count. You do not need 10,000 followers. I went from 500 connections in 2013 to nearly 38,000 followers today, and the honest version of that story is thirteen years long.

Want the full version? Our Amateur to Expert 5-Day LinkedIn Workshop runs September 28 to October 2, $29, live and recorded, capped at 150 people: Save your spot here.

Follow us on LinkedIn:

Scott Aaron: https://www.linkedin.com/in/scottaaroncoach/

Nancy Evans-Aaron: https://www.linkedin.com/in/nancyevans1/

If this episode was useful, follow the show, leave a rating, and send it to someone who would benefit from our workshop.