#87 - Basim Abdulwali - What 20 Years At Mercedes-Benz Taught Me About Marketing & The Saudi Market
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#87 - Basim Abdulwali - What 20 Years At Mercedes-Benz Taught Me About Marketing & The Saudi Market
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A proposito di questo titolo
In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond.
We cover:
• The thinking behind "Move With Mercedes" and recent brand activations
• The future of marketing in a fast-changing automotive world
Mercedes' positioning as global competition rises — especially from China
• Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making
• How running, sneakers, and storytelling intersect with branding, culture, and impact
Whether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you.
You can follow Bassam Here:
https://www.instagram.com/bwali1?igsh=aDFoYWJwZHB1cXNz
You can follow the show on instagram here at:
https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==
Adam’s Instagram:
https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz
Todd’s Instagram:
https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr