In this episode, Peter and Andy dive into the common mistakes in running Facebook ads for physical therapy practices, sharing practical tips to optimize campaigns, improve lead quality, and scale effectively. Whether you're a beginner or looking to refine your strategy, this episode offers valuable insights to boost your marketing success.

00:00 Introduction and episode overview
01:59 The importance of running ads early
03:52 Targeting local audiences effectively
06:04 Common ad creative mistakes: stock images and AI-generated content
08:06 The power of video ads and unique messaging
09:49 Crafting specific offers for different niches
16:06 Tracking KPIs and data for scaling
22:11 Follow-up strategies and speed to lead
27:52 Optimizing the lead capture process
33:01 The importance of persistent follow-up
37:06 Upcoming events and closing remarks

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